Vice President of Sales Transformation

Company Information

We are the Wellbeing Collective, a global business unit within Unilever built with a start-up mindset. Our mission, with our science-backed and disruptive portfolio, is to improve the health and wellbeing of millions of consumers and become a leading Health and Wellness organization.

As part of the Wellbeing Collective, we have one customer-facing account team across OLLY, ONNIT, SmartyPants, and Welly. Each of these companies has a fantastic variety of benefit-led products, with strong innovation and growth potential. Being part of the Collective offers the opportunity to represent more brands, and provide one voice to our customers, while also developing best-in-class capabilities. This is a remarkable group of people who have come together to work across a number of the different operating companies.

Position Overview

Reporting to the Head of Unilever Wellbeing Collective Sales, the VP of Sales Transformation will serve as a key member of the Sales leadership team (SLT), focused on creating and optimizing our tools, processes, capabilities, and training to run and strategically transform our sales organization for the future. This role will help professionalize and optimize to drive growth, efficiency, and competitiveness in a rapidly evolving market within the VMS and bandage category. Strategy, leadership, and execution will be key skills for this role. We need someone who will see beyond the horizon to find opportunities and anticipate challenges to transform and enable growth within the business. Engagement and collaboration across OLLY, SmartyPants, Onnit, and Welly will be paramount to role success. Partnering with Liquid IV to learn, share, and ideate is also important.

This role will lead a team of two as well as work closely with our Sales Planning and Category Strategy team to drive unification of timelines, tools, reporting, and support for the WBC field sales organization.

Key Responsibilities

• Define and lead the overall sales transformation strategy aligned with business growth objectives.
• Identify and address gaps in sales capability, structure, and processes.
• Champion the professionalization of sales processes, tools, and technologies to improve performance.
• Lead organizational change initiatives to shift sales culture toward a more agile, data-driven, and customer-centric model.
• Act as a change agent, ensuring buy-in from key stakeholders (i.e., sales, marketing, finance, and supply chain).
• Redesign end-to-end sales processes for efficiency and effectiveness (e.g., planning, forecasting, execution).
• Oversee deployment and adoption of sales enablement platforms and data analytics tools.
• Partner with IT and commercial teams to drive automation and digital transformation in the sales function.
• Build a data-centric sales organization through implementation of advanced analytics and performance dashboards.
• Leverage insights to drive decision making.
• Develop and implement training programs to upskill sales teams in areas such as JBP, strategic selling, negotiation, and digital tools.
• Define KPIs to track progress of transformation initiatives for best-in-class performance management.
• Monitor and report on transformation impact to executive leadership.
• Create and deliver Net Revenue Management process across business.
• Partner with sales VPs to adjust and improve broker engagement, accountability, and capabilities - would be great to have them as a backstop to what we are doing with our broker transformation.
• Live our team values of BE YOURSELF, BE DISRUPTIVE, BE PASSIONATE, BE SUPPORTIVE and make life better for all of us!

Capabilities + Skills Required

• 15-20+ years of experience in CPG Sales to include field and sales strategy experience.
• Proven history of success working with multiple top-tier retailers.
• Proven ability to build & lead a high-performing sales team, plus building out capabilities.

Employment Type:

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Location Type:

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Salary:

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