Vice President, Marketing at Govini

Arlington, Virginia, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Defense, Intelligence, Federal GovernmentIndustries

Requirements

15+ years of experience in marketing category-leading software product(s), including at a high-growth company
Proven success at creating strategic plans, translating them to executable tactics, and overseeing execution to success
Existing portfolio of best-in-class brands, campaigns, and launches
Demonstrable track record of driving revenue by increasing sales directly
Comfortable at the helm of a market-leading product company
Naturally set and strive for a high bar of excellence
Use metrics to inform decisions
Able to take executive-level direction and augment it with your own ideas and initiatives
Thrive in a highly collaborative environment and prefer to work in teams
Demonstrate commitment and hard work
Ruthlessly focused on outcomes

Responsibilities

Drive Customer Acquisition, Expansion, and Retention. Collaborate with Sales Account Leads to accelerate and contribute to ARR growth by understanding market needs and developing marketing programs and sales enablement in support of business development motions in each account
Strengthen Brand Marketing and Positioning. Guide brand strategy, positioning, and messaging both internally and externally as the lead brand steward for the business; concisely articulate product-market fit and competitive differentiation; use paid media, advertising, and sponsorships as levers to do so
Manage and Support Public Relations and Media Outreach. Maintain relationships with reporters and media outlets on topics relevant to company interests
Execute Field Marketing Programs. Oversee development, planning, execution, and evaluation of Govini’s calendar of 40+ events, including our annual Defense Software and Data Summit
Advance Online Presence. Use content, engagement, and the latest best practices to foster and grow a community of followers online through social media and email
Lead Product Marketing. Strengthen market differentiation through Product Marketing, with a focus on Ark’s proprietary data, Applications, and Hubs, using video, impact stories, and messaging
Elevate Govini’s Brand. Evolve the look and feel of Govini’s corporate brand with a keen eye for design attributes, differentiation, and consistent application to reinforce brand equity
Lead a High-Performance Organization. Manage the day-to-day operations of internal staff and external consultants; lead, manage, and develop a professional and growing Marketing team using a metrics-based approach to outcomes
Oversee all marketing programs and initiatives including brand, public relations, thought leadership, research publishing, product marketing, and events
Execute two marquee initiatives in the defense space: the annual National Security Scorecard and the annual Defense Software and Data Summit in Washington, DC
Work closely with the Founder, CEO, and Executive Team to develop annual strategic plans and lead the execution of those programs

Skills

Key technologies and capabilities for this role

Product MarketingPublic RelationsBrand ManagementThought LeadershipEvent ManagementCustomer AcquisitionDemand GenerationStrategic PlanningMetrics-Driven Decision Making

Questions & Answers

Common questions about this position

What is the salary for the Vice President, Marketing role?

This information is not specified in the job description.

Is this role remote or office-based?

This role is based in Govini’s Arlington, Virginia office.

What skills are needed to succeed in this VP Marketing position?

Success requires being revenue-focused, setting a high bar of excellence, using metrics to inform decisions, thriving in collaborative team environments, and being ruthlessly focused on outcomes.

What is the work environment like at Govini?

The role involves working closely with the Founder, CEO, and Executive Team in a highly collaborative environment, reporting directly to the CEO.

What makes a strong candidate for this VP Marketing role?

Strong candidates are comfortable leading a market-leading product company, revenue-focused, metrics-driven, collaborative team players who augment executive direction with their own initiatives and focus ruthlessly on outcomes.

Govini

Data analytics for government decision-making

About Govini

Govini focuses on data science to improve government operations, especially for national security clients like the Department of Defense (DoD). The company provides data-driven insights and analytics that help agencies make informed decisions and navigate complex federal contracting processes. What distinguishes Govini from its competitors is its emphasis on transparency and actionable insights tailored to the needs of government agencies. The goal is to empower these agencies to enhance their effectiveness and strategic planning.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$23.8MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Government & Public Sector, DefenseIndustries

51-200Employees

Risks

Increased competition could erode Govini's market share in the national security sector.

Reliance on government contracts makes Govini vulnerable to federal budget changes.

New data privacy regulations could increase Govini's operational costs.

Differentiation

Govini specializes in data analytics for national security and federal agencies.

Govini's Ark.ai platform offers advanced analytics for national security applications.

Govini's insights into OTAs help DoD navigate complex federal contracting.

Upsides

Increased demand for data analytics in government contracting boosts Govini's market potential.

Growing interest in AI-driven tools within DoD aligns with Govini's offerings.

Rising focus on supply chain security enhances Govini's relevance in national security.

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