Vice President, Content Strategy at Highwire

Chicago, Illinois, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Strategic Communications, TechnologyIndustries

Requirements

Visionary leadership to build and evangelize content marketing strategies aligned with client outcomes, agency growth, and cultural momentum
Expertise in translating big brand ambitions into owned, earned, shared, and zero-click content offerings
Deep knowledge of content's role in an AI-centric universe, emphasizing human elements
Experience leading content teams (editorial, SEO, content marketing)
Ability to create performance-based integration with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams
Skills in developing agency frameworks for high-output services (evergreen, episodic, campaign-related, modular content) with the Executive Creative Director (ECD)
Proficiency in establishing editorial standards for relevance, trust, and authority, incorporating AI tools and approaches
Capability to position content as a growth driver for clients, integrating it into funnels, brand, and out-of-funnel moments
Experience spearheading AI-powered tools in content workflows for efficiency and innovation
Strong leadership to oversee editorial and content marketing teams, fostering creativity, collaboration, and excellence
Alignment of content with integrated marketing approaches for scalable business results

Responsibilities

Set the vision for content marketing strategy aligned with client outcomes, agency growth, and cultural momentum
Translate brand ambitions into systems of owned, earned, shared, and zero-click content offerings
Define and transfer POV on content success in an AI-centric universe while maintaining human elements
Oversee the content team (editorial, SEO, content marketing)
Create performance-based approaches to integrate with Creative, Strategy, Insights+Analytics, Social, and Brand Marketing teams
Develop agency framework with ECD for high-output services including evergreen, episodic, campaign-related, and modular content
Establish editorial standards driving relevance, trust, and authority, incorporating AI apps and approaches
Market content as a growth driver to clients, making it indispensable to funnels, brand, and out-of-funnel moments
Lead editorial and content marketing teams to produce high-quality, compelling content aligned with brand and client objectives
Drive integration of editorial work with content marketing and digital initiatives
Spearhead evolution and strategic application of AI-powered tools in content workflows for efficiency and innovation
Advance new business development and organic growth within existing client base through content strategies

Skills

Content Strategy

Content Marketing

Editorial Leadership

Storytelling

Business Development

Digital Marketing

Strategic Communications

Team Leadership

Highwire

Public relations for disruptive technology companies

About Highwire

Highwire provides specialized public relations services aimed at helping disruptive companies, particularly in the technology sector, communicate effectively. The agency utilizes its background in journalism and its strategic location in Silicon Valley to craft tailored communication strategies that resonate with target audiences. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all designed to meet the unique needs of each client. What sets Highwire apart from its competitors is its focus on delivering measurable results and its deep understanding of the fast-paced tech industry. The company's goal is to create meaningful business outcomes for its clients by ensuring their messages are effectively conveyed in a complex media landscape.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$1.2MTotal Funding

GROWTH_EQUITY_VCCompany Stage

ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Paid Parental Leave

Hybrid Work Options

401(k) Company Match

Home Office Stipend

Wellness Program

Risks

Internal restructuring from new executive appointments may disrupt service delivery.

Integration challenges from acquisitions could lead to operational inefficiencies.

Departure of key personnel may result in loss of client relationships.

Differentiation

Highwire specializes in PR for disruptive tech companies, leveraging Silicon Valley's innovation hub.

The firm integrates journalism roots with strategic PR, offering tailored communication strategies.

Highwire's focus on AI and robotics positions it as a leader in tech PR.

Upsides

Growing demand for AI-driven PR strategies enhances Highwire's service offerings.

Acquisitions like Candor Content expand Highwire's digital marketing capabilities.

Strategic location in the Bay Area offers access to emerging tech sectors.

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