[Remote] Strategic Content Lead at Zoom

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

8–12 years of experience in content strategy, narrative marketing, or thought leadership, ideally in B2B SaaS or technology
Writing and storytelling skills; able to brief, edit, or create content at an executive level
Experience partnering across product marketing, communications, brand, and demand generation
Proficiency with content platforms and measurement tools (Optimizely CMP, Knotch, SEO/AEO analytics)
Comfort with AI tools for ideation and optimization
Project management skills and the ability to navigate complex stakeholder landscapes

Responsibilities

Supporting bringing Zoom’s narrative and content pillars to life across research, thought leadership, and campaign content
Translating insights from customers, data, and market research into compelling storylines and hero programs that reinforce Zoom’s category leadership
Crafting messaging frameworks, POV outlines, and content playbooks that guide execution across channels and audiences
Collaborating with Brand, Comms, Product Marketing, and Integrated Marketing to ensure narrative cohesion and consistent storytelling across every touchpoint
Integrating AI-era discoverability principles—including AEO and evolving LLM search behaviors—into narrative design to ensure Zoom’s content is structured for relevance, authority, and visibility in human and machine contexts alike
Leading the planning and execution of tentpole content programs, including research partnerships, thought leadership programs, and other hero initiatives that anchor Zoom’s marketing calendar
Managing program timelines, stakeholder reviews, and cross-functional briefing cycles to ensure alignment and impact
Partnering with Creative and Web teams to turn ideas into high-impact content experiences, from digital activations to interactive content
Applying and evolving content frameworks, governance models, and workflows within the content management platform to enable scale and consistency
Tracking and analyzing content performance to uncover what stories resonate, where to double down, and how to refine narrative themes over time
Sharing insights and recommendations that inform future storytelling strategy and content investment decisions

Skills

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters

2013Year Founded

$144.5MTotal Funding

IPOCompany Stage

Enterprise Software, Education, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hybrid Work Options

Flexible Work Hours

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.

Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.

Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.

The platform supports diverse needs, including remote work, education, and telehealth.

Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.

The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.

Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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