Vice President, Business Development at Critical Mass

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

Entrepreneurial self-starter with exceptional interpersonal and communication skills
Extensive experience developing complex new business strategies for Fortune 100 clients
Strong understanding of the digital marketing space, competitive landscape, and key client decision-makers
Poise, professionalism, and ability to motivate and guide teams, navigate high-pressure decisions, and deliver solutions on tight deadlines
Superior client relationship skills to build trust with senior Fortune 100 executives
Self-starter with 10+ years of experience in an interactive agency or related service industry
Bachelor’s degree from a four-year college or university
Proven track record of developing relationships with key industry players and building partnerships with sophisticated Fortune 100 buyers in the digital marketing space
Demonstrated success in meeting or exceeding new business revenue targets
Ability to cultivate trust and credibility with peers and maintain strong working relationships across all levels of a distributed organization
Excellent oral and written communication skills, with the ability to clearly articulate and succinctly communicate value propositions, strategies, and proposed solutions to clients
Comfortable interfacing with agency C-suite during pitch engagements
Demonstrated ability to thrive in an entrepreneurial environment, wearing many hats and making quick decisions with minimal management direction
Team player with a strong work ethic; results-oriented, flexible, patient, adaptable, persuasive, and diplomatic
Solid understanding of internet marketing and website development
Strong intellectual curiosity, critical reasoning skills, and ability to provide well-reasoned critiques and suggestions

Responsibilities

Achieve annual revenue targets by successfully closing qualified inbound leads
Focus 70% of effort on running the end-to-end pitch process; 20% on generating new opportunities through the Omnicom network and intermediary partnerships; 10% on managing Business Development team members
Lead the development of RFP/RFI responses and presentations, shaping the storyline and mobilizing teams to deliver solutions under tight timelines
Inspire confidence in team members and effectively guide them through the response process
Lead both Critical Mass solo pitches and inter-agency pitches within Omnicom
Oversee forecasting and reporting on a weekly, quarterly, and monthly basis for the executive team and OMC leadership
Contribute to regular reports, business development and marketing plans, and pipeline updates
Understand and internalize Critical Mass’ client criteria to appropriately screen new business opportunities
Cultivate and maintain relationships with intermediaries to drive inbound lead generation
Draw on industry insights, past agency experience, and client needs to help formulate strategy and solutions in collaboration with the team
Represent the company at awards and industry events, networking with industry leaders and prospective clients
Grasp each client’s unique business needs and challenges, developing tailored responses that demonstrate Critical Mass’ understanding

Skills

Business Development

Digital Marketing

RFP Management

RFI Responses

Client Pitching

Revenue Targeting

Team Leadership

Sales Forecasting

Executive Reporting

Omnicom Network

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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