User Acquisition Manager - Gaming at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamesIndustries

Requirements

Experience in performance marketing and paid acquisition in application or gaming companies
Successful track record with ROAS strategies on mobile games and/or apps
Intimate familiarity with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
Well-versed with experimentation methodologies and processes
Experience with influencer marketing and ASO
Hacker mindset: experience with innovative organic/viral tactics
Fluent in speaking and writing English

Responsibilities

Plan and manage UA campaigns for multiple games and/or apps
Analyze campaign performance, identify relevant signals, and increase ROAS of games and apps
Work closely with Product and Creative teams to coordinate efforts and share feedback
Use internal growth tools and interface with Tech team to continuously improve them
Deepen UA expertise and share best practices with other teams to stay at the forefront of growth innovation
Lead transversal projects and coach junior team members

Skills

Key technologies and capabilities for this role

Facebook AdsAdMobAppLovinTikTokDSPsROASUser AcquisitionPerformance MarketingPaid AcquisitionUA Campaigns

Questions & Answers

Common questions about this position

What benefits does Voodoo offer?

Voodoo provides competitive salary, premium healthcare (SideCare) for you and your family 100% borne by Voodoo, Swile lunch voucher, Gymlib 100% borne by Voodoo, wellness activities in the Paris office, flexible vacation policy, remote days, and child daycare facilities.

Is this role remote or onsite?

The position is onsite.

What skills are required for the User Acquisition Manager role?

Required skills include experience in performance marketing and paid acquisition, successful track record with ROAS strategies on mobile games/apps, familiarity with UA platforms like Facebook Ads, AdMob, AppLovin, TikTok, DSPs and MMPs like Appsflyer, Adjust, experimentation methodologies, influencer marketing, ASO, and innovative organic/viral tactics.

What is the company culture like at Voodoo?

Voodoo values candor, freedom, and responsibility.

What makes a strong candidate for this User Acquisition Manager position?

A strong candidate has experience in performance marketing and paid acquisition in gaming/apps, proven ROAS success, deep knowledge of UA platforms and MMPs, experimentation skills, influencer marketing and ASO experience, and a hacker mindset for innovative tactics.

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees