[Remote] Senior Marketing Manager, ASO Growth at Virta Health

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

7-10+ years experience in demand gen marketing
Experience in sales enablement and channel partnership marketing
Knowledge of healthcare industry
Excel at creating engaging campaigns that drive action
Skilled at working cross-functionally with sales, channel partners and other internal teams to drive projects forward
Bachelor of Science/Bachelor of Arts preferred

Responsibilities

Strengthen partner relationships: Build and maintain a high-impact cadence of engagement opportunities with health plan partners to deepen relationships, increase knowledge of Virta, and drive alignment around shared growth goals
Cultivate partner advocacy: Identify and prioritize top-performing partners, turning them into enthusiastic advocates who champion Virta’s solutions across their organizations and networks
Lead air cover campaigns: Design and execute monthly “air cover” marketing programs that elevate Virta’s visibility, reinforce brand credibility, and keep health plan teams consistently engaged
Partner on joint demand generation: Collaborate with internal stakeholders and external partner teams to co-create and deploy integrated campaigns that translate awareness into qualified demand and pipeline growth
Enable partner success: Develop and deliver compelling partner enablement resources, tools, and messaging that empowers sales teams to position and sell Virta effectively
Become an expert on Virta’s business model, health plan book of business and partnership ecosystem
Collaborate on strategic plan with cross functional teams - ASO Growth Team, Sales, Demand Gen and Product Marketing
Meet and establish regular touchpoints with internal stakeholders and external partners
Build 6 month ASO Marketing Plan that defines priorities, audiences, content themes and campaign structure
Learn MarTech stack and being leading air cover campaigns and scheduling quarterly events

Skills

Virta Health

Reverses type 2 diabetes through personalized care

About Virta Health

Virta Health focuses on reversing type 2 diabetes through a combination of personalized nutrition, continuous remote care, and behavioral science. Their treatment is designed for individuals diagnosed with type 2 diabetes, healthcare providers, and enterprise partners like employers and health plans. Unlike many competitors, Virta Health operates on a performance-based model, meaning they only receive payment if they achieve successful outcomes for their patients. This aligns their financial incentives with patient health improvements. The company's goal is to reverse type 2 diabetes in 100 million people, making their approach not just about managing diabetes but actively working towards its reversal.

Denver, ColoradoHeadquarters

2014Year Founded

$362.8MTotal Funding

SERIES_ECompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Remote-first work environment

Flexible work hours & time off policy

Health insurance

Paid parental leave

Free Virta treatment & family discount

Internet, home office, learning & development stipends

Employee resource groups

401K & ROTH contribution

Risks

Increased competition in diabetes reversal could threaten Virta's market share.

Rising popularity of GLP-1 medications may divert clients from Virta's approach.

Regulatory changes in GLP-1 prescriptions could impact Virta's business model.

Differentiation

Virta Health offers a medication-free approach to reversing type 2 diabetes.

Their performance-based model aligns financial incentives with patient outcomes.

Virta's continuous remote care platform provides personalized nutrition and behavioral support.

Upsides

Virta Health has achieved over $100M in annualized revenue with sustainable weight loss solutions.

Partnerships with major payers like U-Haul enhance Virta's market reach and credibility.

Growing skepticism about GLP-1 medications boosts demand for Virta's alternative treatments.

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