[Remote] Senior Marketing Manager, ASO Growth at Virta Health

Remote

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$144,900 – $165,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Healthtech, Digital HealthIndustries

Requirements

7-10+ years experience in demand gen marketing
Experience in sales enablement and channel partnership marketing
Knowledge of healthcare industry
Excel at creating engaging campaigns that drive action
A bias towards action and a love for following the data to measure impact
Skilled at working cross-functionally with sales, channel partners and other internal teams to drive projects forward
A passion for improving the health of millions of people with the ability to thrive in a mature startup environment
Bachelor of Science/Bachelor of Arts preferred

Responsibilities

Strengthen partner relationships: Build and maintain a high-impact cadence of engagement opportunities with health plan partners to deepen relationships, increase knowledge of Virta, and drive alignment around shared growth goals
Cultivate partner advocacy: Identify and prioritize top-performing partners, turning them into enthusiastic advocates who champion Virta’s solutions across their organizations and networks
Lead air cover campaigns: Design and execute monthly “air cover” marketing programs that elevate Virta’s visibility, reinforce brand credibility, and keep health plan teams consistently engaged
Partner on joint demand generation: Collaborate with internal stakeholders and external partner teams to co-create and deploy integrated campaigns that translate awareness into qualified demand and pipeline growth
Enable partner success: Develop and deliver compelling partner enablement resources, tools, and messaging that empowers sales teams to position and sell Virta effectively

Skills

Key technologies and capabilities for this role

ASODemand GenerationMarketing CampaignsPartner EngagementChannel PartnershipsHealth Plan SalesB2B MarketingBrand StrategyCampaign ExecutionPartner Advocacy

Questions & Answers

Common questions about this position

What is the salary range for the Senior Marketing Manager, ASO Growth role?

The salary range is $144.9K - $165K.

Is this position remote?

Yes, this is a remote position.

What are the key responsibilities for this role?

Key responsibilities include strengthening partner relationships, cultivating partner advocacy, leading air cover campaigns, partnering on joint demand generation, and enabling partner success through resources and tools.

What does Virta Health's mission look like?

Virta Health aims to transform type 2 diabetes and weight-loss care by helping people reverse their metabolic conditions through innovations in technology, personalized nutrition, and virtual care.

What should I accomplish in the first 90 days?

In the first 90 days, you should become an expert on Virta’s business model and partnerships, collaborate on a strategic plan with cross-functional teams, establish touchpoints with stakeholders and partners, build a 6-month ASO Marketing Plan, learn the MarTech stack, and lead air cover campaigns.

Virta Health

Reverses type 2 diabetes through personalized care

About Virta Health

Virta Health focuses on reversing type 2 diabetes through a combination of personalized nutrition, continuous remote care, and behavioral science. Their treatment is designed for individuals diagnosed with type 2 diabetes, healthcare providers, and enterprise partners like employers and health plans. Unlike many competitors, Virta Health operates on a performance-based model, meaning they only receive payment if they achieve successful outcomes for their patients. This aligns their financial incentives with patient health improvements. The company's goal is to reverse type 2 diabetes in 100 million people, making their approach not just about managing diabetes but actively working towards its reversal.

Denver, ColoradoHeadquarters

2014Year Founded

$362.8MTotal Funding

SERIES_ECompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees

Benefits

Remote-first work environment

Flexible work hours & time off policy

Health insurance

Paid parental leave

Free Virta treatment & family discount

Internet, home office, learning & development stipends

Employee resource groups

401K & ROTH contribution

Risks

Increased competition in diabetes reversal could threaten Virta's market share.

Rising popularity of GLP-1 medications may divert clients from Virta's approach.

Regulatory changes in GLP-1 prescriptions could impact Virta's business model.

Differentiation

Virta Health offers a medication-free approach to reversing type 2 diabetes.

Their performance-based model aligns financial incentives with patient outcomes.

Virta's continuous remote care platform provides personalized nutrition and behavioral support.

Upsides

Virta Health has achieved over $100M in annualized revenue with sustainable weight loss solutions.

Partnerships with major payers like U-Haul enhance Virta's market reach and credibility.

Growing skepticism about GLP-1 medications boosts demand for Virta's alternative treatments.

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