Director of Product Marketing
CoderSalary not specified
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Advertising, RetailIndustries
Requirements
- 15+ years of experience in product marketing, ideally in AdTech
- Proven track record of building, leading, and scaling high-performing teams in fast-paced, dynamic environments
- Strong strategic and operational balance – ability to define high-level positioning and execute hands-on launches and GTM plans
- Expertise in competitive, evolving markets with a focus on driving adoption and revenue growth
- Outstanding leadership, communication, and collaboration skills, with the ability to influence senior stakeholders and maintain team engagement
- Data-driven approach with a strong ability to synthesize insights, measure effectiveness, and optimize strategies
- Experience managing and mentoring teams in a high-performance, results-driven environment
Responsibilities
- Lead, inspire, and scale – manage and mentor a large, high-performing product marketing team, fostering a culture of innovation, collaboration, and executional excellence
- Set vision & direction – establish a clear strategic roadmap for product marketing, ensuring alignment with business objectives and market opportunities
- Drive GTM strategy & execution – develop and execute go-to-market strategies and campaigns that drive product adoption, engagement, and retention
- Champion product growth – partner with Product Management to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data
- Ensure commercial success – define and implement monetization strategies, including pricing, packaging, and value positioning, to maximize revenue and market share
- Craft compelling solution-based narratives – work cross-functionally with Product, Enterprise & Emerging Marketing, and Creative teams to develop messaging and assets that resonate with customers
- Enable sales & customer success – deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement
- Optimize with data – leverage automation and analytics to refine messaging, targeting, and campaign effectiveness, ensuring continuous improvement
- Measure & optimize performance – define success metrics and assess the impact of product marketing initiatives, aligning efforts with business goals
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What experience level is required for this role?
The position requires 15+ years of experience in product marketing, ideally in AdTech, along with a proven track record of building, leading, and scaling high-performing teams in fast-paced environments.
What is the salary or compensation for this position?
This information is not specified in the job description.
Is this role remote or does it require working in an office?
This information is not specified in the job description.
What kind of company culture does this role involve?
The role emphasizes fostering a culture of collaboration, innovation, and executional excellence within a high-performing product marketing team in a fast-paced environment.
What makes a strong candidate for this Group Director role?
A strong candidate will have 15+ years in product marketing (ideally AdTech), experience scaling teams, and a balance of strategic vision with hands-on execution in dynamic settings.
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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