CodePath

Marketing Contractor (Writer + Content Manager)

United States

CodePath Logo
$85,000 – $110,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Part TimeJob Type
UnknownVisa
Marketing, Non-profitIndustries

Requirements

Candidates should possess strong writing skills, experience in marketing generalism, and familiarity with HubSpot, along with a passion for mission-driven storytelling. Previous experience in content strategy and campaign management is preferred.

Responsibilities

The Marketing Contractor will develop and execute editorial strategies to increase content reach and relevance, write and produce tailored content for various audiences, manage end-to-end campaigns in HubSpot, update website and landing pages, monitor industry trends, provide editorial oversight, conduct keyword research and implement SEO strategy, collaborate with cross-functional teams, and coordinate visual content to enhance engagement metrics across CPL channels. They will also support CodePath’s goal of engaging thousands of students and driving regional growth.

Skills

Content Strategy
Content Creation
HubSpot
SEO
Analytics
Writing
Campaign Management

CodePath

EdTech organization providing software development training

About CodePath

CodePath improves higher education by providing specialized training programs in software development, focusing on mobile and web development for college students, particularly those from underrepresented backgrounds. The organization offers courses in iOS and Android development, cybersecurity, and technical interview preparation, designed to be engaging and practical. CodePath stands out by partnering with universities and tech companies, integrating its curriculum into academic programs and receiving sponsorships for mentorship opportunities. The goal is to deliver accessible, high-quality education that bridges the gap between talent and opportunity in the tech industry.

Key Metrics

San Francisco, CaliforniaHeadquarters
2015Year Founded
$22.2MTotal Funding
GRANTCompany Stage
EducationIndustries
201-500Employees

Benefits

Medical, Dental, and Vision Coverage
Flexible Time Off
Flexible Work Environment
Ergonomic Office Setup
Professional Development
Retirement Savings
Paid Parental Leave
Leadership Development
Meaningful Impact
Industry Connections

Risks

Increased competition from EdTech companies like 4Geeks Academy and BrainStation.
Challenges in scaling to serve 100,000 students annually by 2028 may strain resources.
Dependence on tech company and university partnerships for revenue poses financial risks.

Differentiation

CodePath offers industry-vetted AI coursework focused on underserved college computing students.
The company partners with universities and tech firms for curriculum integration and sponsorships.
CodePath provides free, high-quality training to diverse students, enhancing tech industry diversity.

Upsides

AI-powered tutoring enhances CodePath's mission of increasing diversity in tech.
Growing demand for AI skills allows CodePath to expand its curriculum offerings.
Tech companies' diversity initiatives present opportunities for CodePath to secure more funding.

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