Marketing Contractor (Writer + Content Manager)

Position Overview

• Location Type: Remote, United States
• Role Type: Part-Time Contractor (20 hours/week)
• Duration: 1 year, 20 hours/week (potential conversion to FTE)
• Reporting to: Director of Community Relations
• Compensation: $85,000 to $110,000 (annualized salary)

CodePath is seeking a Marketing Contractor (Writer + Content Manager) to join our Community team and support the growth of our CodePath Local (CPL) programs. This role is crucial for developing strategic, high-quality marketing that drives student engagement and regional expansion. You’ll translate strategy into campaigns, create content that elevates student stories, and support our goal to engage thousands of students across key regions. This position is ideal for a marketing generalist with strong writing skills, HubSpot experience, and a passion for mission-driven storytelling. You’ll work closely with program, partnerships, and career teams to create compelling content and campaigns that drive awareness, engagement, and conversions across CodePath’s regional expansion markets.

Key Activities

• Content Strategy & Ideation: Develop and execute editorial strategies that increase content reach and relevance for regional CPL audiences.
• Content Creation & Execution: Write and produce tailored content for technical, student, employer, and university audiences.
• HubSpot Campaign Management: Own end-to-end campaign execution in HubSpot that converts segmented audiences into engaged CPL participants.
• Website & Landing Page Updates: Ensure landing pages reflect current program priorities and drive 10-15% traffic growth in regional markets.
• Trend Monitoring: Benchmark competitive messaging, stay current on industry and regional hiring trends.
• Editorial Oversight: Uphold brand voice and editorial consistency.
• SEO & Analytics: Conduct keyword research, implement SEO strategy, and report on performance, seeing consistent growth.
• Cross-Functional Collaboration: Partner with growth, programs, and design teams to align campaign content.
• Visual Content Coordination: Enhance the visual impact of campaigns to increase engagement metrics across CPL channels.
• Event Communications: [Details missing - further information needed]

Requirements

• [Details missing - further information needed]

Responsibilities

• Translate marketing strategy into engaging campaigns.
• Create compelling content for various audiences (technical, students, employers, universities).
• Manage end-to-end campaign execution in HubSpot.
• Update website and landing pages to drive traffic growth.
• Monitor industry trends and competitive messaging.
• Maintain brand voice and editorial consistency.
• Conduct keyword research and implement SEO strategies.
• Collaborate with cross-functional teams.
• Coordinate visual content for campaigns.
• [Details missing - further information needed]

Company Information

• About CodePath: CodePath is reprogramming higher education to create the first generation of AI-native engineers, CTOs, and founders. We deliver industry-vetted courses and career support centered on the needs of first-generation and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow. With 30,000 students and alumni from 700 colleges now working at 2,000 companies, we are reshaping the tech workforce and the industries of the future.
• Website: [Website URL missing - further information needed]
• Alumni: 700 colleges
• Students: 30,000