Trade Marketing Manager - Australia at Nutrafol

Sydney, New South Wales, Australia

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Functional Beverages, Active Nutrition, Sports NutritionIndustries

Requirements

Bachelor’s degree preferred in marketing or related field
5+ years’ experience in trade, shopper, and/or field marketing
Highly developed leadership skills and management experience
Proven team player with an ability to collaborate cross-functionally

Responsibilities

Develop strategic plan and targets, which underpin business and marketing goals. Ensure these targets are met and regularly report performance against targets to the AU/NZ National Marketing Manager and SVP of International
Oversee the development of annual marketing plans for Food, Drug, Mass, Convenience and Specialty channels. Ensure these plans excite our key retail partners, drive velocity, engage our target consumers, bring our brand stories to life, and support new product launches
Attend retail account calls, in person and virtually, pitching customized programming
Track and communicate shopper marketing trends, insights, and best practices
Work cross-functionally to ensure shopper marketing activities align and compliment functional (Field, Athlete/ Influencer, Social, Digital) marketing programs, forming a cohesive and complimentary marketing approach
Drive cross-functional collaboration, with a particular focus on forming close partnerships with the Field Sales and National Accounts teams
Provide recommendations for disruptive programming and tools to gain consumer share of mind within retail; overseeing the planning, development, execution and tracking of these activities
Maximize opportunities to drive sell-in and sell-through, including: commercialization decks, annual plans and programming
Work closely with internal and external business partners to craft selling stories that differentiate our brands
Build and nurture valuable relationships with external partners including distributors and key customers, particularly within their marketing departments
Report on programming performance, sharing both analytical insights and key takeaways, applying learnings to future programming
Support international beverage and powder business development in conjunction with its growth
Partner with peers and other internal partners (Innovation, Marketing team, Finance, and Supply Chain) to ensure projects meet milestones and budgets/ROI
Develop and manage annual budgets

Skills

Trade Marketing

Retail Marketing

Strategic Planning

Performance Reporting

Marketing Strategy

Sales Velocity

Retail Programming

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees