Field Marketing Manager
PerformYard- Full Time
- Junior (1 to 2 years)
Candidates should possess strong sales skills and a proven track record of achieving sales goals, with a focus on revenue and gross profit. They should also demonstrate the ability to recruit, train, and manage a team of Community Builders, along with experience in developing territory business plans and utilizing CRM systems like Salesforce. Furthermore, the ideal candidate will have a strong understanding of crop input needs and the ability to forecast sales based on projected seed and chemical needs.
The Territory Manager at Farmer’s Business Network will be responsible for recruiting farmers and maintaining high grower satisfaction, providing a seamless crop input transaction experience, and supporting the commercialization of new products and services. This includes achieving chemical sales goals, recruiting and training Community Builders, understanding grower needs, developing territory business plans, leading product demonstrations, promoting data collection, organizing sales events, documenting suggestions for improvement, and utilizing Salesforce to manage sales processes.
Technology-driven services for family farmers
Farmers Business Network (FBN) operates in the agricultural sector, providing a variety of services and products aimed at helping family farmers improve their profitability. The company sells farm inputs such as chemicals, seeds, and livestock feed directly to farms, ensuring competitive pricing and convenience for farmers. FBN also offers marketing and risk management services to assist farmers in maximizing the value of their crops. The products and services are supported by data-driven insights, which help farmers make informed decisions. This includes access to information from a trusted network of farmers, soil sampling, and independent fertility programs through their Gradable Plan. FBN distinguishes itself from competitors by eliminating middlemen in its direct-to-farm business model, allowing for lower prices while still being profitable. The company's goal is to enhance the profitability and sustainability of family farmers through technology and data.