[Remote] Temp Paid Media Manager, Influencer & Affiliate at Headspace

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, BiotechnologyIndustries

Requirements

Candidates should have 5 years of experience in influencer and/or affiliate marketing, with a proven track record of managing influencer campaigns and affiliate programs. Strong communication and relationship-building skills are essential, including the ability to effectively secure talent. An analytical mindset with experience in performance tracking and reporting, along with excellent attention to detail and organizational skills, is required. The ability to manage and optimize spend against budgets and prioritize multiple projects simultaneously is also necessary. Preferred qualifications include mobile app/subscription experience, agency management experience, and a passion for the mental health and mindfulness space.

Responsibilities

The Temp Paid Media Manager will identify and review potential influencer and creator partners, review content for brand alignment, and design/test new concepts for influencer campaigns. They will track, analyze, and report on influencer performance, execute campaign measurement, and optimize strategy based on performance. Responsibilities also include generating tracking codes and links, conducting competitive reviews, and serving as the primary point of contact for creators and agencies. For affiliate marketing, the role involves reviewing and approving new affiliate partners, managing daily approvals and communications, executing performance reports, and issuing/managing tracking codes. The manager will also handle voucher code reversals and compliance monitoring. Additionally, they will explore and test new growth channels like podcast and CTV for paid media partnerships, identifying relevant opportunities and measuring campaign performance.

Skills

Influencer Marketing

Affiliate Marketing

Paid Media

Campaign Execution

Campaign Optimization

Performance Reporting

Data Analysis

Relationship Building

Brand Alignment

Tracking Codes

Podcast Advertising

CTV Advertising

Competitive Analysis

Headspace

Digital health platform for mindfulness and meditation

About Headspace

Headspace is a digital health platform focused on mindfulness and meditation, aimed at helping individuals improve their mental and physical well-being. The platform offers guided meditation sessions, daily mini-meditations, and exercises tailored for various needs such as sleep, stress, and anxiety. Users can access a limited selection of content for free, but a subscription to Headspace Plus unlocks the full range of services. This subscription model not only provides a steady revenue stream but also allows users to access comprehensive tools for mental health improvement. Headspace distinguishes itself from competitors by offering free access to its premium service for unemployed individuals, showcasing its commitment to supporting mental health during difficult times. The company's goal is to enhance the overall well-being of its users through accessible mindfulness practices.

Santa Monica, CaliforniaHeadquarters

2010Year Founded

$170.6MTotal Funding

DEBTCompany Stage

Consumer Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Unlimited Vacation

Catered Lunch

Fully Paid Health Care

Competitive Salaries

Free gym membership

Risks

Increased competition from fitness apps with mental health features.

Recent layoffs may indicate financial instability or restructuring challenges.

Partnership with TikTok could expose Headspace to reputational risks.

Differentiation

Headspace offers a unique AI companion, Ebb, for personalized mental health support.

The platform provides free premium access to unemployed users, showcasing social responsibility.

Headspace's partnership with Uwill expands its reach into the higher education sector.

Upsides

Growing demand for digital mental health solutions boosts Headspace's user base.

Partnership with TikTok enhances visibility among younger demographics.

Fertility journey collection taps into a niche market, attracting new users.

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