Later

Influencer Marketing Account Lead

Remote

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Social Media Marketing, Influencer Marketing, Software, DataIndustries

Requirements

Candidates should have experience in influencer marketing, client relationship management, and team leadership. A strong understanding of social media platforms, FTC guidelines, and campaign execution is necessary. Experience in contributing to RFPs and new business pitches is also required.

Responsibilities

The Influencer Marketing Account Lead will develop and execute influencer marketing strategies, manage key client accounts, and build senior client relationships. They will oversee the execution of influencer campaigns, manage budgets and timelines, and ensure compliance with industry standards. The role also involves mentoring direct reports, collaborating with internal teams, and identifying growth opportunities within accounts.

Skills

Influencer Marketing
Client Partnerships
Account Management
Social Media Marketing
Campaign Strategy
Team Leadership
Performance Data Analysis
ROI Optimization
Client Advisory
Cross-functional Leadership

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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