Influencer Marketing Associate
doolaFull Time
Mid-level (3 to 4 years)
Candidates should have experience in influencer marketing, client relationship management, and team leadership. A strong understanding of social media platforms, FTC guidelines, and campaign execution is necessary. Experience in contributing to RFPs and new business pitches is also required.
The Influencer Marketing Account Lead will develop and execute influencer marketing strategies, manage key client accounts, and build senior client relationships. They will oversee the execution of influencer campaigns, manage budgets and timelines, and ensure compliance with industry standards. The role also involves mentoring direct reports, collaborating with internal teams, and identifying growth opportunities within accounts.
Social media management and influencer marketing tools
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.