[Remote] Director of Influencer & Affiliate Marketing at Everyday Robots

United States

Everyday Robots Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
CPG, DTC, Health and WellnessIndustries

Requirements

  • 8+ years of experience in performance and/or brand marketing with at least 4+ years leading influencer and affiliate programs, ideally in the CPG, DTC, or health and wellness space
  • Proven success building scalable, data-driven influencer and affiliate programs that deliver measurable business results
  • Deep understanding of influencer marketing platforms (Grin, Aspire, CreatorIQ, Mavrck, etc.) and affiliate tracking systems
  • Experience negotiating complex partnerships and managing budgets
  • Exceptional leadership, communication, and cross-functional collaboration skills
  • Strong analytical mindset with the ability to translate insights into actionable strategy
  • A genuine passion for health, wellness, and empowering people to live better lives

Responsibilities

  • Develop and lead an integrated influencer and affiliate marketing strategy that drives customer acquisition, retention, and brand advocacy
  • Create and manage annual channel budgets, KPIs, and performance goals aligned with broader marketing and revenue objectives
  • Partner cross-functionally with Brand, Paid Media, eCommerce, and Product teams to ensure cohesive messaging and full-funnel campaign integration
  • Lead, mentor, and grow a high-performing team of influencer and affiliate marketing specialists
  • Build and scale multi-tiered influencer programs (macro, micro, and nano creators) across key social platforms like Instagram, TikTok, YouTube, and emerging channels
  • Oversee campaign strategy, creative briefs, outreach, contracts, and content deliverables
  • Develop long-term ambassador relationships that deepen brand loyalty and drive sustained performance
  • Implement influencer performance tracking, reporting, and ROI analysis to optimize spend and effectiveness
  • Own the affiliate channel end-to-end: network management, partner recruitment, contract negotiation, and campaign activation
  • Identify and cultivate relationships with top-performing publishers, creators, and strategic brand partners
  • Optimize commissions, promotions, and content to maximize conversions and revenue growth
  • Leverage analytics and attribution tools (Impact, Partnerize, ShareASale, Refersion, etc.) to evaluate partner performance and scale efficiently
  • Develop reporting frameworks to measure influencer and affiliate ROI, LTV impact, and cost-per-acquisition metrics
  • Use data to inform campaign strategy, audience targeting, and content direction
  • Continuously test new formats, partners, and incentive structures to stay ahead

Skills

Key technologies and capabilities for this role

Influencer MarketingAffiliate MarketingPerformance MarketingBrand MarketingGrinAspireCreatorIQMavrckPartnership NegotiationBudget ManagementData-Driven OptimizationCross-Functional Collaboration

Questions & Answers

Common questions about this position

Is this position remote?

Yes, the position is fully remote.

What experience is required for this role?

Candidates need 8+ years in performance and/or brand marketing, with at least 4+ years leading influencer and affiliate programs, ideally in CPG, DTC, or health and wellness. Proven success in building scalable, data-driven programs is required, along with experience in influencer platforms like Grin and Aspire.

What salary or compensation does this role offer?

This information is not specified in the job description.

What are the key responsibilities of this position?

The role involves developing influencer and affiliate strategies, managing budgets and KPIs, leading a team, building multi-tiered influencer programs across platforms like Instagram and TikTok, and partnering cross-functionally.

What skills make a strong candidate for this role?

Strong candidates have experience negotiating partnerships, managing budgets, exceptional leadership and communication skills, a strong analytical mindset, and passion for health and wellness.

Everyday Robots

Develops adaptable robots for everyday tasks

About Everyday Robots

Everyday Robots develops versatile helper robots designed to assist with everyday tasks in homes and workplaces. These robots utilize advanced machine learning techniques to learn and adapt to new environments and tasks, allowing them to perform a variety of functions such as cleaning and organizing. Unlike traditional industrial robots that are limited to single-purpose functions, Everyday Robots focuses on creating adaptable robots that can handle multiple tasks. The company targets both consumers and businesses looking to improve productivity by automating mundane activities. Their goal is to enhance quality of life and efficiency by freeing up time for individuals and organizations. Everyday Robots employs a business model that includes direct sales, leasing options, and subscription services for software updates, ensuring a steady income while providing flexibility to clients.

Mountain View, CaliforniaHeadquarters
2014Year Founded
VENTURE_UNKNOWNCompany Stage
Robotics & Automation, AI & Machine LearningIndustries
51-200Employees

Risks

Emerging competition from startups in Pittsburgh's Robotics Row.
Need to match advancements in language model integration by competitors.
Keeping up with Google's new industry standards in robotics.

Differentiation

Everyday Robots creates versatile robots that learn and adapt autonomously.
The company emerged from X, formerly Google X, leveraging advanced AI techniques.
Their robots target both consumer and business markets for everyday task automation.

Upsides

Collaboration with ActiveMedia enhances robot communication and performance.
Google's advancements in robotics could benefit Everyday Robots' development.
The vast market potential includes households, offices, and healthcare facilities.

Land your dream remote job 3x faster with AI