Technology Industry Go to Market Lead – AMS

Employment Type: Full-time Location Type: Remote

Company Description

ServiceNow began in San Diego, California, in 2004, founded by Fred Luddy with a vision to transform how work is done. Today, ServiceNow is a global market leader, providing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform connects people, systems, and processes, enabling organizations to discover smarter, faster, and better ways of working. We are on a journey to make the world work better for everyone.

Job Description

The Technology Industry Go to Market (GTM) Lead for the Americas (AMS) will collaborate with ServiceNow’s customer-centric industry transformation sales teams and internal functions (marketing, product, customer success, implementation partners, etc.). The primary focus is to identify and localize ServiceNow Technology Industry solutions for the market and specific customers/buying centers.

This role involves close alignment with account teams across strategic Technology clients to seed and develop opportunities based on Technology Industry solutions. The GTM Lead will serve as the primary regional point of contact for strategic technology accounts, engaging with senior and C-suite stakeholders. The goal is to elevate messaging, communications, and customer experience by adopting an industry-based perspective, speaking the language of the customer, and addressing their unique challenges and needs.

The ideal candidate possesses a grounded point of view, a visionary outlook on the art of the possible, and maintains a fact-based, objective approach in communication. This individual will act as a key Subject Matter Expert (SME).

The GTM Lead will closely align with core and solution account teams across various Technology sub-industries (e.g., Software, Hardware, Hyperscaler, SI/MSP, and Data Center) to seed and develop strategic opportunities. Building trusted relationships with customer and partner executives, partnering with sales leaders, and contributing significantly to revenue growth in top Technology accounts across the region are key expectations.

Key Responsibilities

• Customer Focused Pipeline Development:

  • Act as the industry expert for the Technology Industry.
  • Introduce and educate executives and senior leaders to ServiceNow through leadership and participation in customer engagements, industry events, and executive business reviews.
  • Directly contribute to new pipeline creation through these activities.

• Sales Oriented Pipeline Progression:

  • Partner with account executives and their teams to advance pipeline by integrating industry expertise (solutions, messaging, etc.) into account strategies.
  • Form relationships with key buying center executives.
  • Help shorten deal lifecycles by highlighting business value and competitive differentiators.

• Partner Development & Execution:

  • Lead priorities with select top 3-4 partners to support industry leadership positioning, enablement, and customer development.
  • Act as an accelerant for customer-focused pipeline priorities.

• Analyze, Drive & Report on The Business:

  • Analyze regional business performance to understand trends, opportunities, needs, and KPI impact against goals.
  • Utilize data to influence behavior, drive results, and reinforce high-yield actions.
  • Be comfortable devising multi-year market penetration strategies and updating opportunity trackers.
  • Thrive in a high-growth, fast-paced environment.

Application Instructions

(No specific application instructions were provided in the original text.)