GTM Strategy & Analytics Lead

Position Overview

• Salary: $175K - $210K
• Location Type:
• Job Type: Full-Time

We are seeking a GTM Strategy & Analytics Lead to join our centralized Revenue Operations team. This role will serve as a strategic partner to Sales, Marketing, Customer Success, and Partnerships, focusing on enhancing go-to-market strategy, business operations, and analytics. This is a senior individual contributor position for an experienced professional in these areas.

The role is responsible for helping the business understand, measure, and improve performance across the entire revenue funnel, from initial engagement to pipeline, bookings, and retention. The ideal candidate possesses strong strategic thinking, analytical capabilities, and a proven history of driving cross-functional planning and decision-making.

You will lead initiatives to refine forecasting, investment strategies, and go-to-market execution. As a key advisor to the Head of Revenue Operations, you will contribute to critical decisions within the revenue organization. This is a high-leverage opportunity for individuals energized by complex, high-impact problems at the intersection of data, systems, and strategy to shape Modern Treasury's growth.

About the Role

Understand Functional Performance and Set Strategy:

• Own reporting and insights across the GTM funnel, from awareness to retention and expansion.
• Build dashboards and business reviews to help leaders understand performance and identify focus areas.
• Define key metrics and indicators for planning, goal-setting, and strategic decision-making.
• Lead analytical workstreams to inform coverage models, segmentation, sales capacity planning, and investment tradeoffs.

Drive Operational Excellence:

• Embed insights into GTM operating cadences, including pipeline reviews, forecast calls, and quarterly planning.
• Support initiatives like account tiering, lead routing, and performance benchmarking to improve planning and execution.
• Partner with the Data team to ensure systems and tooling enable self-serve visibility and trusted reporting.
• Foster alignment across Sales, Marketing, Partnerships, and Finance on definitions, targets, and performance metrics.

Accelerate Customer Value and Business Growth:

• Identify and quantify opportunities to increase conversion, reduce friction, and improve go-to-market strategies.
• Support pricing, packaging, and channel strategy with structured analysis and modeling.
• Shape prioritization of markets, segments, and motions based on customer value and ROI.
• Deliver executive-ready insights that link GTM performance to business outcomes.

Ideal Candidate Profile

The ideal candidate is adept at influencing senior stakeholders and collaborating closely with operators to solve complex problems. You excel in environments where you can shape strategy while remaining connected to the systems, data, and processes that drive performance.

Requirements

• 7-10 years of experience in high-growth B2B software companies, preferably in GTM strategy and analytics, business operations, strategic finance, or management consulting.
• Advanced skills in Excel or Google Sheets, with experience in manipulating large datasets and building financial or operational models.
• Familiarity with SQL and BI tools such as Looker, Tableau, or Hex is preferred.
• Proficiency in Salesforce and other GTM systems like HubSpot or PostHog, with the ability to navigate data structures and extract insights (not necessarily manage configurations).
• Proven experience supporting GTM investment decisions, designing executive-facing dashboards and reporting, and leading data-informed prioritization across teams.

Functional & Behavioral Attributes

• High Intellectual Curiosity: Strong willingness and intrinsic desire to learn new things.
• Rigorous Analytical Problem-Solving: Demonstrated ability to drive thorough and trusted insights for complex business problems, often involving intricate datasets and systems.
• Strong Business Acumen: Ability to quickly scale up understanding and mastery of the business.