Muck Rack

GTM Systems Analyst

United States

Muck Rack Logo
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Public Relations, Communications, SaaS, SoftwareIndustries

Requirements

Candidates should possess 2-4 years of experience in GTM Operations, Revenue Operations, or Sales Systems, with project or product management experience. They should have hands-on experience with Salesforce (Sales and Service Cloud) and a strong understanding of systems architecture and cross-platform integrations.

Responsibilities

As a GTM Systems Analyst, you will maintain and optimize GTM tools including Salesforce, Outreach, and Gong, manage user provisioning and system syncs, monitor data quality and tool performance, drive tooling and process improvement projects, align cross-functional teams on requirements, document business needs and system changes, identify and resolve workflow bottlenecks, translate business needs into system enhancements, support change management, and partner with Enablement and Comms to ensure successful adoption of new capabilities.

Skills

Salesforce
Outreach
Gong
Systems administration
Project management
Process improvement

Muck Rack

PR management software for media relations

About Muck Rack

Muck Rack provides a platform that connects public relations (PR) professionals with journalists. Its main product is a Public Relations Management (PRM) software that allows users to identify suitable journalists for their stories, track media coverage, and assess the effectiveness of their PR campaigns. The software features a user-friendly interface and a comprehensive database of journalists, which simplifies the process of media outreach for PR agencies, corporate communication teams, and educational institutions. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes not only the PRM tools but also educational resources through Muck Rack Academy, where users can take courses and earn certifications. The goal of Muck Rack is to enhance the efficiency and effectiveness of media relations for its clients, helping them to demonstrate the value of their PR efforts.

Key Metrics

Miami, FloridaHeadquarters
2009Year Founded
$175.1MTotal Funding
SERIES_ACompany Stage
Consulting, Enterprise Software, EducationIndustries
201-500Employees

Benefits

Fully distributed
Geo-neutral compensation
Time off
Health, vision, & dental insurance
401k
Paid parental leave
Full WFH setup reimbursement
Learning & development

Risks

Increased competition from AI-driven PR tools challenges Muck Rack's market position.
Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.
Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

Differentiation

Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.
The platform includes a robust journalist database for targeted media outreach.
Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

Upsides

Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.
New AI features improve workflow efficiency and provide advanced insights for PR professionals.
Partnership with Source of Sources expands network and resources for media coverage.

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