Muck Rack

GTM Systems Analyst

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Public Relations, Communications, SaaS, SoftwareIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not specified

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently. Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

We’re looking for a dynamic, resourceful, and enthusiastic GTM Systems Analyst to join our team and continue to build out and support our growing Go-to-Market tech stack across our Sales and Customer Success teams. As a GTM Systems Analyst, you'll play a foundational role in scaling our revenue tech stack and ensuring our go-to-market teams operate with speed and precision. You should be excited about analyzing, supporting and optimizing core systems—including Salesforce, Outreach, and Gong—as well as our extended sales systems landscape. This is a hands-on role focused on project execution, systems administration, and continuous process improvement.

Requirements

  • 2–4+ years in GTM Operations, Revenue Operations, or Sales Systems
  • Project or product management experience
  • Hands-on with Salesforce (Sales and Service Cloud)
  • Experience with Outreach

Responsibilities

  • Maintain and optimize GTM tools including Salesforce, Outreach, and Gong
  • Manage user provisioning, access, licenses, and system syncs
  • Monitor data quality and tool performance across the stack
  • Drive tooling and process improvement projects from scoping to rollout
  • Align cross-functional teams on requirements, timelines, and delivery
  • Document business needs, system configurations, and process changes
  • Identify and resolve workflow bottlenecks with scalable, tech-enabled solutions
  • Translate business needs into system enhancements that improve productivity and data integrity
  • Support change management through documentation, training, and frontline troubleshooting
  • Partner with Enablement and Comms to ensure successful adoption of new capabilities

How Success Will Be Measured

  • Contributed to meaningful systems enhancements
  • Improved planning and prioritization of upcoming feature work
  • Standardized documentation practices across requirements, design, and handoff
  • Built a strong understanding of systems architecture and cross-platform integrations

Application Instructions

  • Not specified in the provided text.

Skills

Salesforce
Outreach
Gong
Systems administration
Project management
Process improvement

Muck Rack

PR management software for media relations

About Muck Rack

Muck Rack provides a platform that connects public relations (PR) professionals with journalists. Its main product is a Public Relations Management (PRM) software that allows users to identify suitable journalists for their stories, track media coverage, and assess the effectiveness of their PR campaigns. The software features a user-friendly interface and a comprehensive database of journalists, which simplifies the process of media outreach for PR agencies, corporate communication teams, and educational institutions. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes not only the PRM tools but also educational resources through Muck Rack Academy, where users can take courses and earn certifications. The goal of Muck Rack is to enhance the efficiency and effectiveness of media relations for its clients, helping them to demonstrate the value of their PR efforts.

Miami, FloridaHeadquarters
2009Year Founded
$175.1MTotal Funding
SERIES_ACompany Stage
Consulting, Enterprise Software, EducationIndustries
201-500Employees

Benefits

Fully distributed
Geo-neutral compensation
Time off
Health, vision, & dental insurance
401k
Paid parental leave
Full WFH setup reimbursement
Learning & development

Risks

Increased competition from AI-driven PR tools challenges Muck Rack's market position.
Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.
Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

Differentiation

Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.
The platform includes a robust journalist database for targeted media outreach.
Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

Upsides

Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.
New AI features improve workflow efficiency and provide advanced insights for PR professionals.
Partnership with Source of Sources expands network and resources for media coverage.

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