Technology Industry Go to Market Lead – AMS

Employment Type: Full-time Location Type: Remote

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Position Overview

The Technology Industry Go to Market Lead (GTM) – AMS operates with ServiceNow’s customer-centric industry transformation sales teams and core functions (marketing, product, customer success & implementation partners) to identify and localize ServiceNow Technology Industry solutions for the market and specific customers. This role will closely align with account teams in strategic Technology clients to seed and develop strategic opportunities based on Technology Industry solutions.

The GTM Lead will serve as the primary regional point of contact for strategic technology accounts, engaging with senior and C-suite stakeholders. The goal is to elevate messaging, communications, and customer experience by adopting an industry-based lens, speaking the language of the customer, and addressing their unique challenges and needs.

The ideal candidate possesses a grounded point of view, is visionary regarding the art of the possible, and maintains a fact-based, objective approach in communication. This individual will act as a key Subject Matter Expert (SME).

Responsibilities

The GTM Lead will closely align with core and solution account teams across Technology sub-industries (Software, Hardware, Hyperscaler, SI/MSP, and Data Center) to seed and develop strategic opportunities based on Technology industry solutions. Key responsibilities include:

• Customer Focused Pipeline Development:
  • Act as the industry expert for the Technology Industry.
  • Introduce and educate executives and senior leaders to ServiceNow through leadership and participation in customer engagements, industry events, and executive business reviews.
  • Directly drive new pipeline creation through these activities.
• Sales Oriented Pipeline Progression:
  • Partner with account executives and their teams to progress pipeline by infusing industry expertise (solution, messaging, etc.) into account strategy.
  • Form relationships with key buying center executives.
  • Help shorten deal lifecycles by highlighting business value and competitive differentiators.
• Partner Development & Execution:
  • Lead priorities with select (top 3-4) partners to support industry leadership positioning, enablement, and customer development.
  • Serve as an accelerant for customer-focused pipeline priorities.
• Analyze, Drive & Report on The Business:
  • Analyze regional business to understand trends, opportunities, needs, KPI impact, and movement against goals.
  • Use data analysis to feed and fuel customer efforts within the sector.
  • Utilize data to influence behaviors, drive results, and reinforce high-yield actions.

The GTM Lead is expected to be hands-on, equally comfortable devising a multi-year market penetration strategy as they are updating opportunity trackers and key pursuit areas. This individual thrives in a high-growth, fast-paced environment.

Requirements

• Deep understanding of the Technology Industry landscape, including sub-sectors like Software, Hardware, Hyperscaler, SI/MSP, and Data Center.
• Proven ability to engage and build trusted relationships with customer and partner executives.
• Experience partnering with sales leaders to drive revenue growth.
• Strong analytical skills with the ability to interpret data and influence business decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to engage C-suite stakeholders.
• Visionary thinking combined with a fact-based, objective approach.
• Comfortable with both strategic planning and tactical execution.
• Ability to thrive in a high-growth, fast-paced environment.

Application Instructions

Please refer to the main application portal for specific instructions on how to apply.