Technology Industry Go to Market Lead – AMS

Employment Type: Full-time Location Type: Remote

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Position Overview

The Technology Industry Go to Market (GTM) Lead – AMS operates in conjunction with ServiceNow’s customer-centric industry transformation sales teams and core functions (marketing, product, customer success & implementation partners) to identify and localize ServiceNow Technology Industry solutions for the market and specific customers/buying centers. This role will closely align with account teams in several strategic Technology clients to seed and develop strategic opportunities based on Technology Industry solutions.

The GTM Lead will serve as the main regional point of contact for strategic technology accounts, engaging with senior and C-suite stakeholders. The objective is to elevate ServiceNow's messaging, communications, and customer experience by adopting an industry-based lens, speaking the language of the clients, and addressing their unique challenges and needs.

The ideal candidate possesses a grounded point of view, is visionary regarding the art of the possible, and maintains a fact-based, objective orientation in communication. This individual will act as a key Subject Matter Expert (SME) stakeholder.

The GTM Lead will closely align with core and solution account teams across Technology sub-industries (e.g., Software, Hardware, Hyperscaler, SI/MSP, and Data Center) to seed and develop strategic opportunities. This role involves building trusted relationships with customer and partner executives, partnering with sales leaders, and significantly contributing to revenue growth in top Technology accounts across the region.

Responsibilities

The GTM Lead is ultimately responsible for the following:

• Customer Focused Pipeline Development:

  • Act as the industry expert for the Technology Industry.
  • Introduce and educate executives and senior leaders to ServiceNow through leadership and participation in customer-facing activities such as industry events and executive business reviews.
  • Directly drive new pipeline creation through these activities.

• Sales Oriented Pipeline Progression:

  • Partner with account executives and their teams to progress pipeline by infusing industry expertise (solution, messaging, etc.) into account strategy.
  • Form relationships with key buying center executives.
  • Help shorten deal lifecycles by highlighting business value and competitive differentiators.

• Partner Development & Execution:

  • Lead priorities with select (top 3-4) partners to support industry leadership positioning, enablement, and customer development.
  • Act as an accelerant for customer-focused pipeline priorities.

• Analyze, Drive & Report on The Business:

  • Analyze the regional business to understand trends, opportunities, needs, KPI impact, and movement against goals.
  • Utilize this analysis to inform and fuel customer efforts within the Technology sector.
  • Employ data to influence behaviors, drive results, and reinforce high-yield actions.

The GTM Lead is expected to be hands-on, equally comfortable devising multi-year market penetration strategies as well as updating opportunity trackers and key pursuit areas. This individual thrives in a high-growth, fast-paced environment.

Requirements

• (Specific requirements are not detailed in the provided text, but would typically include experience in sales, business development, industry expertise, executive relationship building, and data analysis.)

Application Instructions

• (Application instructions are not detailed in the provided text.)