SVP of Marketing, Fintech at Xsolla

Los Angeles, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, GamingIndustries

Requirements

15+ years of B2B or platform marketing experience, including at least 5 years in fintech, payments, or embedded finance
Proven track record building and leading global marketing teams, with deep expertise in product marketing, brand, go-to-market, and partner marketing
Experience marketing infrastructure products in a fast-moving, international, B2B2C environment
Visionary, execution-oriented, and highly collaborative leader

Responsibilities

Develop and implement a global fintech marketing strategy across Xsolla’s core solutions: Payments, Xsolla Pay, Embedded Finance, Wallet, and Creator Payouts
Define and execute the go-to-market strategy for new fintech products and feature rollouts, in partnership with product, growth, and partnerships teams
Lead integrated campaigns to drive adoption among game developers and publishers, boost product usage, and support international expansion across the Americas, EMEA, APAC, and CIS regions
Develop product positioning, messaging frameworks, and value propositions that clearly articulate Xsolla’s unique role in powering the gaming economy
Oversee multi-channel marketing execution including brand campaigns, demand generation, partner co-marketing, industry events, content strategy, and thought leadership
Manage and grow a high-performing global marketing team; recruit and retain top talent while fostering a culture of excellence and innovation
Collaborate with Sales, Product, and Business Development to align marketing efforts with sales enablement, pipeline acceleration, and partner success initiatives
Own and manage fintech marketing budgets, agency partnerships, and marketing tech stack to drive measurable ROI
Analyze campaign performance, user journeys, and customer insights using advanced tools and dashboards to optimize outcomes
Serve as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities at major industry events, conferences, and panels
Develop competitive market intelligence and identify emerging trends to influence marketing strategy and product direction
Provide stakeholders with regular updates, forecasts, and quarterly business reviews

Skills

Key technologies and capabilities for this role

Fintech MarketingProduct MarketingDemand GenerationBrand ManagementGlobal MarketingB2B MarketingTeam LeadershipMarketing StrategyPaymentsEmbedded Finance

Questions & Answers

Common questions about this position

What is the salary for the SVP of Marketing role?

This information is not specified in the job description.

Is this SVP of Marketing position remote or office-based?

This role is based at Xsolla’s Global Headquarters in Los Angeles, CA, or is available remotely with flexible schedules.

What key skills and qualities are needed for the SVP of Marketing position?

The role requires an experienced, strategic, visionary, execution-oriented, and highly collaborative leader who understands marketing infrastructure products in a fast-moving, international B2B2C environment.

What is the company culture like at Xsolla?

Xsolla fosters a culture of excellence and innovation, emphasizing longevity, opportunity, vision, and enjoying the game, while empowering game creators globally.

What makes a strong candidate for this SVP of Marketing role?

Strong candidates are experienced leaders who can take full ownership of fintech marketing, build and mentor a world-class team, and partner closely with executive leadership to drive global strategies.

Xsolla

Integrated payment solutions for video games

About Xsolla

Xsolla provides integrated payment solutions and tools specifically designed for video game publishers and developers. Their services include payment processing, fraud detection, and gamified experiences, which help clients monetize their games and engage players effectively. Xsolla operates in over 200 countries, supports more than 130 currencies, and offers services in over 20 languages, making it accessible to a wide range of clients from indie developers to large publishers. Unlike many competitors, Xsolla focuses exclusively on the video game industry, allowing them to tailor their offerings to meet the unique needs of game developers. The company's goal is to enhance the gaming experience for players while providing developers with the tools they need to succeed.

Los Angeles, CaliforniaHeadquarters

2005Year Founded

$73MTotal Funding

DEBT_PPCompany Stage

Fintech, Entertainment, GamingIndustries

501-1,000Employees