SVP, Marketing Sciences at OLIVER Agency

The SVP, Marketing Sciences will lead the Marketing Sciences team to ensure best-in-class capabilities are advanced and applied to clients. This includes attracting, nurturing, and retaining talent, and working with agency partners to build and manage the team. Responsibilities involve defining data, decisioning, and measurement strategies to optimize marketing programs, establishing standards and methods for test/learn/measurement plans, analysis, data science deliverables, and reporting. The role also includes promoting data-driven decision-making for key clients, representing KERN as a thought leader, designing analytic methodologies, driving the development of privacy-first capabilities, providing managerial leadership, assessing customer profiles and behaviors, informing business rules for dynamic communications, and partnering with internal teams to embed Marketing Sciences practices.