VP of Marketing
AchieversFull Time
Junior (1 to 2 years)
The SVP, Marketing Sciences should have experience in leading and managing teams of data scientists, data analysts, and experience analysts. They must be proficient in defining data, decisioning, and measurement strategies for multi-touch point marketing programs across all media types. Experience in developing and presenting executive-level content, establishing standards and best practices for analytical deliverables, and promoting data-driven decision-making is essential. Fluency in the tool chain for data collection, application, and connectivity is also required.
The SVP, Marketing Sciences will lead the Marketing Sciences team to ensure best-in-class capabilities are advanced and applied to clients. This includes attracting, nurturing, and retaining talent, and working with agency partners to build and manage the team. Responsibilities involve defining data, decisioning, and measurement strategies to optimize marketing programs, establishing standards and methods for test/learn/measurement plans, analysis, data science deliverables, and reporting. The role also includes promoting data-driven decision-making for key clients, representing KERN as a thought leader, designing analytic methodologies, driving the development of privacy-first capabilities, providing managerial leadership, assessing customer profiles and behaviors, informing business rules for dynamic communications, and partnering with internal teams to embed Marketing Sciences practices.
Creates customized in-house marketing agencies
OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.