Job Description

Salary: $128.2K - $192.4K Location Type: Remote Employment Type: Full-Time Job Posted: 07/17/2025 Location: Americas

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About Zapier

We're humans who simply think computers should do more work. At Zapier, we’re not just making software—we’re building a platform to help millions of businesses globally scale with automation and AI. Our mission is to make automation work for everyone by delivering products that delight our customers. You’ll collaborate with brilliant people, use the latest tools, and leverage the flexibility of remote work. Your work will directly fuel our customers’ success, and as they grow, so will you.

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Position Overview

Ready to shape the future of automation partnerships? Join Zapier's Partner Marketing team and become the strategic force behind our most impactful "Powered by Zapier" partnerships. You'll drive growth through developing and executing key partner co-marketing strategies, building and maintaining relationships with strategic partners, and launching new partners while driving demand for our Powered by Zapier solutions.

This exciting role sits at the intersection of multiple internal and external teams. This is your opportunity to build something new from the ground up while working with some of the most innovative companies in tech (LinkedIn, Google, Meta and TikTok to name a few).

If you’re interested in advancing your career at a fast-growing, profitable, impact-driven company, then read on…

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About You (Core Qualifications)

• Proven track record in partner marketing, strategic marketing, or related roles.
• Strong analytical skills and experience leveraging data-driven decision-making.
• Background in B2B SaaS marketing, preferably with familiarity in automation and integration sectors.
• Broad marketing skillset with experience across multiple disciplines and channels.
• Exceptional stakeholder management skills and the ability to collaborate effectively across internal and external teams.
• AI fluency: You’ve used AI tooling for work or personal use—or you are willing to dive in and learn fast. You explore new tools, workflows, and ideas to make things more efficient, and are eager to deepen your understanding of AI and use it regularly.

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Responsibilities

Co-Marketing Strategy & Execution

• Craft and implement comprehensive multi-channel co-marketing plans that drive MAU growth of these partners.
• Develop targeted strategies to activate different customer cohorts through Zapier & partner channels.
• Drive experimentation across partner marketing tactics, documenting insights to optimize our overall partner GTM strategy.
• Track, measure, and report campaign effectiveness and overall impact.
• Manage and optimise partner MDF budgets, continually improving partnership ROI.

New Partner Launch & Scale

• Oversee the effective launch and activation of new "Powered by Zapier" partners.
• Create marketing playbooks that capture best practices and scale successful tactics to other partners.

Strategic Partner Management

• Own and nurture marketing relationships with strategic partners.
• Own the strategic planning process with partners, including leading quarterly business reviews (QBRs), joint marketing planning sessions, and MDF proposal development.

Enablement & Content Creation

• Enable Zapier & partner sales teams through joint value propositions and comprehensive marketing collateral.
• Develop high-impact content including customer stories, webinars, ebooks that can be used across campaigns.
• Create compelling messaging that resonates with target audiences and drives conversion.

Internal Partnership Advocacy

• Act as the internal advocate for partner initiatives, ensuring effective resource alignment for successful campaigns and launches.
• Identify and experiment with new growth opportunities and marketing channels (e.g. co-sell, events).

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Our Commitment to Applicants

• Culture and Values at Zapier
• Zapier Guide to Remote Work
• Zapier Code of Conduct
• Diversity and Inclusivity at Zapier