Contract Partner Marketing Manager
CohereFull Time
Senior (5 to 8 years)
Candidates must have a proven track record in partner marketing, strategic marketing, or related roles, with strong analytical skills and experience in data-driven decision-making. A background in B2B SaaS marketing, particularly in automation and integration sectors, is preferred, along with a broad marketing skillset across multiple disciplines and channels. Exceptional stakeholder management skills and AI fluency are also required.
The Strategic Partner Marketing Manager will develop and execute co-marketing strategies for key partnerships, driving user growth and demand for 'Powered by Zapier' solutions. Responsibilities include launching new partners, managing marketing relationships, creating marketing collateral and content, enabling sales teams, managing MDF budgets, and advocating for partner initiatives internally.
Automation platform for web application workflows
Zapier connects various web applications to help users automate their workflows and improve productivity. It allows users to create 'Zaps,' which are automated workflows that link different apps to carry out specific tasks without needing technical skills. This platform is particularly beneficial for small to medium-sized businesses and individual professionals who want to save time on repetitive tasks. Unlike many competitors, Zapier offers a user-friendly interface that makes it easy for anyone to set up automations. The company operates on a subscription model, providing different pricing tiers based on the number of Zaps and tasks a user requires, with the goal of making automation accessible to a wider audience.