Strategic Marketing Manager-New Energies & Chemicals at Rockwell Automation

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

New Energies, Chemicals, Process IndustriesIndustries

Requirements

Ability to work independently and collaborate with multiple internal organizations and professionals at various levels, globally, including Regional Sales & Marketing, Industry Teams, Business Units, and Marketing Function
Extensive knowledge of the new energy and chemical industries, customer needs, market trends, customer/market segmentation, and external environmental trends
Hybrid work arrangement, requiring presence at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless out of office for business obligations

Responsibilities

Develop strategies with the Global Industry Team, Regional Marketing, Marketing Communications, and Strategy/Marketing Director of Process Industries to drive sales and profit for the new energy and chemical markets
Partner with key stakeholders to leverage qualitative (observational research, customer interviews, sales feedback) and quantitative (analytics, market research, surveys) methods to understand, articulate, and prioritize industry and strategic customer needs and opportunities
Establish and direct relationships with RA Business Units, sales, solutions, and services to drive solution development and deployment
Collaborate with other industry SMMs to identify common customer needs across multiple industries for faster-to-market solutions and thought leadership
Responsible for ongoing industry proof points, including campaign material, collateral for trade conferences, and sales enablement support such as industry demos and sales support material, through deep understanding of Rockwell Automation technology, solutions, and services
Accountable for overall budget facilitation, reports, and metrics allocated to these specific industry segments
Develop and execute plans with Portfolio Marketing to grow share with major project launches within Industry Marketing across all regions
Partner to optimize the product portfolio to develop competitive global and regional product lines, considering regional customer, competitive, pricing, supply chain, and regulatory dynamics
Assist with the development of the Rockwell Automation Industry Marketing Strategic Plan (MSP) and Business Strategy Review (BSR) that drive company strategy from Horizon 0 through Horizon 3 opportunities
Connect with customers directly and indirectly to develop relationships, learn of coming trends, and translate into future investment opportunities

Skills

Key technologies and capabilities for this role

Marketing StrategyMarket ResearchAnalyticsCustomer SegmentationQualitative ResearchQuantitative ResearchSales GrowthStakeholder CollaborationIndustry Analysis

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What key skills are needed for the Strategic Marketing Manager role?

The role requires extensive knowledge of the industry, customer needs, market trends, and segmentation; ability to conduct qualitative and quantitative research; and skills in strategy development, stakeholder collaboration, and budget management.

What is the company culture like at Rockwell Automation?

The culture emphasizes energized problem solvers who take pride in impactful work, welcomes makers, forward thinkers, and problem solvers, and focuses on productivity, sustainability, and agility for global manufacturers.

What makes a strong candidate for this marketing manager position?

Strong candidates can work independently, collaborate globally with sales, marketing, and business units, and possess deep industry knowledge to develop strategies driving sales growth.

Rockwell Automation

Industrial automation and information technology solutions

About Rockwell Automation

Rockwell Automation provides hardware, software, and services aimed at improving operational efficiency and sustainability in various industries, including manufacturing and food and beverage. Their products work by integrating advanced technology to streamline processes, enhance reliability, and reduce operational costs. This includes alarm notification software, cybersecurity solutions, and computerized maintenance management systems. What sets Rockwell Automation apart from competitors is their strong emphasis on sustainability and tailored solutions for specific industry needs, helping clients meet environmental standards and improve productivity. The company's goal is to drive better outcomes for clients through technological innovation and comprehensive support.

Milwaukee, WisconsinHeadquarters

1903Year Founded

$39.1MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, Enterprise Software, CybersecurityIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Holidays

Paid Time off

Parental Leave

Caregiver Leave

Flexible Work Hours

Risks

Emerging AI-driven automation companies threaten Rockwell's market share with competitive solutions.

Rapid AI advancements may outpace Rockwell's offerings, requiring significant R&D investment.

Supply chain vulnerabilities, especially in semiconductors, could disrupt Rockwell's production schedules.

Differentiation

Rockwell Automation integrates cutting-edge technology to enhance operational efficiency and sustainability.

The company offers tailored solutions for diverse industries, including manufacturing and food and beverage.

Rockwell Automation emphasizes sustainability, helping clients meet environmental standards and consumer demands.

Upsides

Increased adoption of AI-driven predictive maintenance aligns with Rockwell's focus on operational efficiency.

The rise of Industry 4.0 technologies drives demand for Rockwell's integrated automation solutions.

Growing digital twin technology market offers expansion opportunities for Rockwell's software offerings.

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