[Remote] Strategic Alliances Specialist at Customer.io

Remote

Customer.io Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Marketing Technology, Customer Relationship ManagementIndustries

Requirements

Candidates should have over 7 years of experience in building alliances go-to-market or partner sales within B2B SaaS. Prior experience in developing joint value propositions and go-to-market plans with named partnerships is necessary. A deep familiarity with CRM and Martech ecosystems, such as HubSpot, Salesforce, Gong, and Marketo, is required. Proven track record in building alliances across all phases, including product integration, joint messaging, go-to-market execution, and sales scaling, is essential. Experience in running executive QBRs and comfort engaging with multiple stakeholders, including product, marketing, sales leadership, and external partner executives, are also required. The role prefers candidates located on the West Coast of the U.S. but is open to remote work.

Responsibilities

The Strategic Alliances Specialist will build relationships and execute go-to-market events with named strategic alliances. They will drive demand generation and account mapping with alliance sales teams, and foster co-marketing and co-selling motions to bring integrations to market. This role involves executing joint go-to-market plans with technology partners and Customer.io's sales and marketing teams, as well as developing joint marketing materials and establishing bidirectional executive relations. The specialist will enable Customer.io Account Executives and Partner Managers to effectively position and sell integrations, and be responsible for delivering partner revenue outcomes, including sourced pipeline, influenced deals, and new customer growth. They will also represent Customer.io at ecosystem events, partner summits, and joint customer-facing activities.

Skills

GTM strategy
Partner management
CRM
Martech
Demand generation
Account mapping
Co-marketing
Co-selling
Sales enablement
Relationship building
B2B SaaS

Customer.io

Marketing automation for customer engagement

About Customer.io

Customer.io is a marketing automation platform that helps businesses engage with their customers throughout their lifecycle. It allows companies to segment their audience based on real-time events, enabling personalized messaging that enhances customer connections and engagement. Unlike many competitors, Customer.io offers A/B testing and professional support services to optimize marketing strategies. The goal is to empower businesses to send data-driven messages that improve customer engagement and drive revenue.

Portland, OregonHeadquarters
2012Year Founded
$9.6MTotal Funding
SEEDCompany Stage
Consulting, Consumer SoftwareIndustries
201-500Employees

Benefits

Unlimited Paid Time Off
Paid Parental Leave
Health Insurance
401(k) Company Match
Healthy Lifestyle Budget
Remote Work Options
Co-working Space Rental Reimbursement
Professional Development Budget
Home Office Stipend
Sabbatical Leave

Risks

Increased competition from other platforms integrating with Vision Pro.
Reliance on Twilio SMS could pose risks if service issues arise.
Emergence of comprehensive notification solutions like Knock challenges market position.

Differentiation

Customer.io offers real-time audience segmentation for personalized messaging.
The platform supports A/B testing for continuous campaign optimization.
Customer.io integrates with Vision Pro for VR marketing campaigns.

Upsides

Integration with Apple Vision Pro opens new VR marketing opportunities.
Partnership with Twilio enhances robust SMS messaging solutions.
Participation in CEE Startup Challenge expands market reach and innovation.

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