Account Executive - Healthcare
EmaFull Time
Junior (1 to 2 years)
The Strategic Account Manager must have a proven track record in managing full lifecycle relationships with strategic customers. Experience in navigating the data privacy landscape and understanding customer business needs is essential. The role requires a deep understanding of customer data and its application in marketing and analytics, particularly within highly regulated industries like healthcare. Familiarity with HIPAA compliance and its implications for data handling is a strong asset. The ability to leverage cross-functional teams to support customer success is also a key requirement.
The Strategic Account Manager will own the complete relationship lifecycle for Freshpaint's most important customers. This includes understanding their business objectives and guiding them through data privacy challenges and Freshpaint's product offerings. The SAM will collaborate with internal teams to ensure customers achieve their goals, focusing on delivering value, demonstrating industry expertise, and driving customer outcomes. Responsibilities also involve ensuring customers successfully adopt a privacy-first approach to healthcare marketing and leverage Freshpaint's platform effectively.
Ensures HIPAA compliance for digital analytics
Freshpaint provides a solution for healthcare providers and related businesses to comply with HIPAA regulations, which protect patients' medical records and health information. Their main service replaces non-compliant tracking technologies with their own, ensuring that Protected Health Information (PHI) is not shared with advertising and analytics tools. This allows businesses to use existing tools like Google Analytics without risking HIPAA violations. Freshpaint operates in a niche market, focusing on the intersection of digital analytics and healthcare privacy, and likely uses a subscription or usage-based fee model to generate revenue while helping clients maintain compliance.