Staff Product Manager, New Products

About Webflow

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Staff Product Manager to help us lead the development of composable-first, AI-powered new product experiences that help shape the future of web creation. You’ll partner closely with design, engineering, product marketing, and research to bring new, enterprise-grade tools to market that redefine what’s possible with Webflow.

About the Role

• Location: Remote-first (United States; BC & ON, Canada)
• Employment Type: Full-time, Permanent, Exempt
• Reporting to: Senior Group Product Manager

Compensation

The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

United States (figures cited below are in USD and pertain to workers in the United States)

• Zone A: $175,800 - $247,700
• Zone B: $164,500 - $232,200
• Zone C: $154,200 - $217,600

Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)

• $199,300 - $281,100

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

Responsibilities

As a Staff Product Manager, you’ll lead the vision, strategy, and execution for our next generation of composable-first product developments, establishing entirely new capabilities that push the boundaries of how people build for the web. This is a pivotal opportunity to build products from the ground up that align with our long-term company mission and serve our fast-growing customer base.

You'll...

• Define and drive the product strategy for new, composable product lines — considering user needs, business objectives & market opportunities
• Collaborate deeply with engineering, design, and cross-functional partners to scope, prioritize, and build product experiences as well as integration opportunities to leverage best-in-breed technology used by our largest agencies & customers
• Drive roadmap alignment across executive stakeholders, clarifying and advocating for new product investments that deliver long-term value
• Drive the creation & adoption of new APIs to enable composable-first product investment
• Build AI-first product experiences that leverage modern tools to supercharge the creation and customization of digital experiences
• Own product execution from zero to one — scoping MVPs, defining success metrics, learning from early customer feedback, and iterating toward scale
• Partner with go-to-market and customer teams to develop positioning, onboarding, and feedback loops for new product adoption
• Stay current with industry trends in composability, AI in product development, and user experience design — using this insight to inform your product decisions

In addition to the responsibilities outlined above, at Webflow