Sr. Visual Designer

About the Role

Included Health is seeking a highly creative and detail-oriented Sr. Visual Designer to join our growing Consumer Marketing Content Strategy team. The ideal candidate will possess a keen eye for aesthetics and a proven ability to deliver high-performing campaigns across a multitude of channels, ultimately driving user registration and engagement. This role requires a strategic thinker who can translate marketing objectives into compelling visual designs, thinks big picture, and manages multiple projects effectively.

Key Responsibilities

• Design and produce a wide range of marketing materials, including but not limited to: digital ads (display, portal banners), email templates, landing pages, print collateral (mailers, flyers, etc.), video storyboarding, and social media content.
• Develop and maintain brand consistency ensuring all produced marketing materials strictly adhere to brand guidelines.
• Be heavily involved with the evolving design system, actively contributing to its development, documentation, and implementation across all marketing initiatives.
• Work closely with the broader design team, copywriters, strategists, and growth marketing specialists to understand campaign goals and translate them into effective visual solutions.
• Utilize strategic thinking to influence design decisions, ensuring creative output aligns with marketing objectives and drives desired user behavior.
• Conduct A/B testing on designs and analyze performance data to continuously optimize campaign effectiveness.
• Stay up-to-date with industry trends, design tools, and best practices in marketing design.
• Exhibit great time management skills, managing multiple design projects simultaneously, adhering to deadlines, and maintaining high-quality standards.
• Provide creative direction and mentorship to junior designers, if applicable.

Qualifications

• Bachelor's degree in Graphic Design, Marketing, or a related field.
• 7+ years of experience in a marketing design role, preferably within a fast-paced environment.
• Exceptional eye for detail and a strong portfolio showcasing a diverse range of marketing design work.
• Proven track record of designing high-performing campaigns that successfully drive user registration and engagement.
• Expert proficiency in Figma and Adobe Creative Suite is a must.
• Well-versed in designing for all marketing channels, including print, web, video, and social media.
• Excellent time management and organizational skills, with the ability to prioritize and manage multiple projects effectively.
• Strong understanding of marketing principles and how design contributes to overall campaign success.
• Ability to articulate design decisions and effectively present concepts to stakeholders.
• Experience with animation and motion graphics is a strong plus.
• A collaborative spirit and strong communication skills.

Bonus Points

• Experience working within an agile marketing environment.
• Healthcare and/or Tech experience
• Familiarity with project management tools.
• After Effects, Premiere Pro experience is highly desirable

Physical/Cognitive Requirements

• Ability to thrive in a fast-paced, high-intensity work environment.
• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

Salary Range

The United States new hire base salary target ranges for this full-time position are:

• Zone A: $98,770 - $128,400 + equity + benefits
• Zone B: $108,647 - $141,240 + equity + benefits
• Zone C: $118,524 - $154,000 + equity + benefits
• Zone D: $128,400 - $166,000 + equity + benefits This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included