Siete Family Foods

Sr. Sales Manager- Grocery Channel, West

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Food & Beverage, Grocery RetailIndustries

Requirements

Candidates should possess a Bachelor's degree in Business Administration, Marketing, or a related field, along with a minimum of 7 years of experience in sales, preferably within the CPG or grocery channel, and demonstrated expertise in the West region. Strong negotiation skills, a deep understanding of the grocery industry, and the ability to build and maintain relationships with retailers, brokers, and distributors are essential.

Responsibilities

The Sr. Sales Manager - Grocery Channel, West will lead sales efforts for Albertson’s and other West regional retailers, directly manage key accounts to ensure optimal distribution and pricing, cultivate strategic partnerships, achieve revenue targets, and implement shopper marketing programs. They will also understand retailer engagement, track sales metrics, and collaborate with internal departments to support the sales plan and increase Siete’s visibility and velocities within accounts.

Skills

Grocery industry knowledge
Negotiation
Relationship building
Account management
Sales strategy
Retailer engagement
Trade spend management
Forecasting
Collaboration

Siete Family Foods

Produces grain-free Mexican food products

About Siete Family Foods

Siete Family Foods produces grain-free Mexican-inspired food products, focusing on health-conscious alternatives to traditional cuisine. Their product line includes tortillas, tortilla chips, taco shells, dips, sauces, and seasonings, catering to those on keto, low-carb, and grain-free diets. Siete Foods operates primarily through a direct-to-consumer model via their website, while also being available in retail stores. This approach allows them to reach a diverse audience, including health-conscious consumers and individuals with dietary restrictions. Unlike many competitors, Siete Foods emphasizes family values and community engagement, offering recipes and apparel to enhance customer loyalty. Their goal is to provide delicious, accessible food options that align with various dietary needs.

Key Metrics

Austin, TexasHeadquarters
2014Year Founded
$87.5MTotal Funding
ACQUISITIONCompany Stage
Food & Agriculture, Consumer GoodsIndustries
51-200Employees

Risks

PepsiCo acquisition may dilute Siete's family-owned brand perception.
Increased competition from other health-focused Mexican-American food brands.
Potential backlash from customers preferring independent brands over large conglomerates.

Differentiation

Siete Foods offers grain-free Mexican-inspired products with health-conscious ingredients.
The company targets diverse dietary needs, including keto, low-carb, and grain-free diets.
Siete Foods combines traditional Mexican flavors with modern health trends.

Upsides

PepsiCo's acquisition could provide Siete Foods with increased resources and market reach.
Growing consumer interest in plant-based and allergen-free foods boosts demand for Siete's products.
Collaborations with athletes enhance brand visibility and attract health-conscious consumers.

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