Siete Family Foods

Sr. Sales Manager- Grocery Channel, West

Remote

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Food & Beverage, Grocery RetailIndustries

Position Overview

  • Location Type: West (Remote/Hybrid - Details not provided in the original text)
  • Job Type: Full-time
  • Salary: Not provided in the original text

This role is for a Senior Sales Manager within the Grocery Channel, targeting retailers in the West region. The ideal candidate possesses a deep understanding of the grocery industry, strong negotiation skills, and a passion for building relationships with retailers, brokers, and distributors.

Requirements

  • Deep understanding of the grocery channel and industry trends.
  • Proven experience in CPG and grocery channel sales.
  • Strong negotiation and communication skills.
  • Ability to build and maintain relationships with key stakeholders (retailers, brokers, distributors).
  • Results-oriented with a proactive and initiative-driven approach.
  • Ability to manage customer spend and achieve revenue targets.

Responsibilities

  • Lead sales for grocery with Albertson’s and other West regional retailers.
  • Directly manage key accounts to ensure distribution gains, competitive pricing, and effective programming execution.
  • Understand and influence retailer engagement, strategic partnerships, and revenue generation.
  • Manage relationships with brokers, distributors, and brand partners.
  • Manage customer spend to meet annual trade spending guidelines.
  • Achieve revenue targets, new item launch goals, and increase Siete visibility and velocities.
  • Track sales metrics and represent the retail business to the broader organization.
  • Determine forecast levels for key accounts and collaborate on shopper marketing programs.
  • Support the sales plan with internal departments.

Application Instructions

  • Not provided in the original text

Company Information

  • Not provided in the original text

Skills

Grocery industry knowledge
Negotiation
Relationship building
Account management
Sales strategy
Retailer engagement
Trade spend management
Forecasting
Collaboration

Siete Family Foods

Produces grain-free Mexican food products

About Siete Family Foods

Siete Family Foods produces grain-free Mexican-inspired food products, focusing on health-conscious alternatives to traditional cuisine. Their product line includes tortillas, tortilla chips, taco shells, dips, sauces, and seasonings, catering to those on keto, low-carb, and grain-free diets. Siete Foods operates primarily through a direct-to-consumer model via their website, while also being available in retail stores. This approach allows them to reach a diverse audience, including health-conscious consumers and individuals with dietary restrictions. Unlike many competitors, Siete Foods emphasizes family values and community engagement, offering recipes and apparel to enhance customer loyalty. Their goal is to provide delicious, accessible food options that align with various dietary needs.

Austin, TexasHeadquarters
2014Year Founded
$87.5MTotal Funding
ACQUISITIONCompany Stage
Food & Agriculture, Consumer GoodsIndustries
51-200Employees

Risks

PepsiCo acquisition may dilute Siete's family-owned brand perception.
Increased competition from other health-focused Mexican-American food brands.
Potential backlash from customers preferring independent brands over large conglomerates.

Differentiation

Siete Foods offers grain-free Mexican-inspired products with health-conscious ingredients.
The company targets diverse dietary needs, including keto, low-carb, and grain-free diets.
Siete Foods combines traditional Mexican flavors with modern health trends.

Upsides

PepsiCo's acquisition could provide Siete Foods with increased resources and market reach.
Growing consumer interest in plant-based and allergen-free foods boosts demand for Siete's products.
Collaborations with athletes enhance brand visibility and attract health-conscious consumers.

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