Sr. Retail Execution Specialist - Nashville at The Coca-Cola Company

Nashville, Tennessee, United States

The Coca-Cola Company Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Beverages, Retail, Sports MarketingIndustries

Requirements

  • Bachelor’s degree or relevant experience preferred
  • Must reside in Nashville or be willing to relocate
  • 18 months or more executing in the field as a Retail Execution Specialist (RES) handling large format stores (i.e., Walmart, Kroger, etc.) within the BODYARMOR system
  • Proven expert in relevant tools (RedZone, GoSpotCheck, etc.) with a history of consistently meeting or exceeding KPIs and delivering measurable results
  • Strong selling skill set and ability to influence store/ownership personnel through fact-based data selling
  • Position requires substantial local travel (~75%) within identified territories
  • Self-motivated and ability to work independently within a large market and multitask across RES territories
  • Strong interpersonal and time-management skills, and ability to effectively communicate successes, challenges and opportunities, verbally and in writing, cross-functionally and through all levels of management
  • Willingness to understand and engage in the activities BODYARMOR & POWERADE consumers are engaged in
  • Entrepreneurial spirit and enthusiasm for our brands and their purpose. Energized by store-visits—this is not a desk job!

Responsibilities

  • Leadership: Collaborative leader responsible for managing the local RES team in the geography through onboarding, coaching and development of each individual RES
  • Opportunity Identification: Use the tools provided to analyze market opportunities for the team and the business
  • Utilization of Technology: Utilize company-provided technology for real-time daily reporting, analyze reports, and leverage insights to drive success in-market
  • Sales Growth and Merchandising: Identify, capitalize on, and negotiate for opportunities to grow the base business, increase sales, optimize display space, and improve productivity while maintaining excellent customer service
  • Creative Display Management: Assist with the installation and maintenance of creative displays aligned with branding initiatives, creating disruption points throughout the store to engage consumers with our brands
  • Program Execution: Ensure the local RES team is efficiently executing all sales programs and initiatives, including selling-in promotional programs, ensuring customer compliance, and achieving maximum brand potential
  • Collaboration: Partner with Coca-Cola Field Sales and BASN Field team to execute sales and merchandising plans effectively, maintain product inventory levels, minimize out-of-stocks, and uphold company merchandising standards
  • Territory Account Maintenance: Handle tasks such as maintaining store lists for RES routes, identifying stores to add or delete from local RES routes and optimizing daily RES routes for efficiency and effectiveness
  • Lead by Example: Maintain a route of 20 outlets with direct responsibility for driving program execution, creative display management and collaboration with the local Coca Cola team

Skills

Key technologies and capabilities for this role

Retail ExecutionMerchandisingSales GrowthTeam LeadershipOnboardingCoachingMarket AnalysisReporting ToolsCustomer ServiceDisplay ManagementProgram ExecutionNegotiation

Questions & Answers

Common questions about this position

What travel is required for this role?

The position requires 76% - 100% travel.

Is relocation provided for this position?

Yes, relocation is provided.

What experience is required for the Senior Retail Execution Specialist role?

Candidates must have 18 months or more executing in the field as a Retail Execution Specialist (RES), a Bachelor’s degree or relevant experience preferred, and must reside in Nashville or be willing to relocate.

What is the company culture like at BASN?

BASN offers an exciting, fun, and rewarding career where sales, insights, sports, and creativity intersect, with a culture that encourages thinking BIG and Dreaming Bigger.

What makes a strong candidate for this Sr. Retail Execution Specialist position?

A strong candidate has 18+ months of field experience as a Retail Execution Specialist, leadership skills for managing and developing a local team, and the ability to drive sales growth through merchandising and program execution.

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters
1892Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.
Economic pressures may reduce consumer spending on premium Coca-Cola products.
AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.
Strong brand equity and marketing efforts drive consumer loyalty and market presence.
Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.
Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.
Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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