Sr Product Marketing Manager - Sportswear at Columbia Sportswear Company

Portland, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Apparel, OutdoorIndustries

Requirements

Bachelor’s degree in marketing, Business, or related field
5+ years of professional experience in marketing and/or product marketing, preferably in outdoor apparel, or accessories
Experience with technical product storytelling and performance marketing, ideally in the outdoor or sportswear industry
Excellent communication and presentation abilities
Data-driven experience using analytics, data management, and presentation tools (e.g., Excel, PowerPoint, etc.)
Experience with DTC and specialty outdoor retail channels
Familiarity with PLM systems and digital asset management tools
Knowledge of product development and insight-driven marketing
A collaborator, communicator, and an effective presenter of strategies and storytelling
Deep understanding of the outdoor industry and consumer mindset
Strong project manager with cross-functional leadership skills
Naturally curious, with a hunger to keep learning
Passionate about being outdoors, be it hiking, trail running, angling, or backpacking

Responsibilities

Outdoor-Focused Product Positioning: Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers
Go-to-Market Leadership: Drive seasonal GTM strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial
Consumer & Market Insights: Analyze sportswear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies
Product Lifecycle Management: Oversee the full lifecycle of sportswear products—from concept to launch, ensuring alignment with brand and long-term business goals
Sales Enablement: Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in
Cross-Functional Collaboration: Work closely with Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging
Performance Analysis: Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies

Skills

Product Marketing

GTM Strategies

Consumer Insights

Market Trends Analysis

Product Lifecycle Management

Sales Enablement

Cross-Functional Collaboration

Performance Analysis

Brand Storytelling

Product Positioning

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees