Product Marketing Manager - Sales Enablement
User InterviewsSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Pricing Software, ERP, Financial TechnologyIndustries
Requirements
Candidates should possess strategic product marketing expertise with a proven ability to develop and execute go-to-market strategies for B2B pricing solutions, including positioning, messaging, and differentiation. They should have a deep understanding of the pricing solutions landscape, competitive dynamics, market trends, and customer needs, along with experience in pricing software, ERPs, or related industry domains.
Responsibilities
The Senior Product Marketing Manager will develop comprehensive go-to-market plans for Enable’s price management and execution engine product line, focusing on positioning, messaging, and differentiation. They will conduct competitive analysis and market research, collaborate with product, sales, and customer success teams to create compelling product narratives and enablement materials, drive strategies to engage key industry verticals, lead customer and prospect interviews, own the end-to-end process for product launches, and advocate for customer and market needs within the product development process. Additionally, they will track and analyze the effectiveness of go-to-market strategies and present insights to senior leadership.
Skills
B2B pricing strategies
market analysis
competitive intelligence
product positioning
go-to-market planning
pricing software
ERP systems
Enable
SaaS platform for managing rebate programs
About Enable
Enable specializes in rebate management software designed for business-to-business (B2B) trading partners. Its main product is a Software-as-a-Service (SaaS) platform that simplifies the management of rebate programs, which are financial incentives manufacturers offer to distributors or retailers. This platform helps companies track, manage, and optimize their rebates, transforming a traditionally reactive process into a strategic advantage. Unlike many competitors, Enable focuses on providing a comprehensive solution that includes not only software tools but also educational resources through its Rebate Strategist University, which offers courses and certifications in rebate management. The goal of Enable is to help businesses maximize their rebate opportunities, ultimately driving revenue growth and enhancing their operational efficiency.
Key Metrics
San Francisco, CaliforniaHeadquarters
2016Year Founded
$266.3MTotal Funding
SERIES_DCompany Stage
Enterprise Software, EducationIndustries
501-1,000Employees