Northbeam

Product Marketing Manager

United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Intelligence, SaaS, E-commerceIndustries

Position Overview

  • Location Type: Remote
  • Employment Type: Full-time
  • Salary: Not specified

Northbeam is seeking a strategic and customer-focused Product Marketing Manager to join our rapidly growing team. As part of Northbeam, you will play a pivotal role in driving product adoption and maximizing ecosystem-led growth for the world’s most advanced marketing intelligence platform. You will be responsible for crafting compelling product narratives, enhancing customer engagement, and enhancing partnerships that expand the value of our ecosystem. This role is ideal for someone passionate about empowering e-commerce brands with data-driven insights while scaling our industry-leading SaaS solution.

Key Responsibilities

Product Adoption & Engagement

  • Enhance product adoption by analyzing usage patterns and identifying opportunities to improve the customer experience.
  • Design, test and iterate on in-product experiences that engage, educate, and delight users.
  • Collaborate with product, customer success and media strategy teams to ensure seamless onboarding and ongoing engagement that supports long-term retention.

Customer-Centric Product Positioning & Messaging

  • Develop product positioning that highlights how Northbeam’s platform solves critical pain points for e-commerce brands, such as accurate attribution, understanding the customer journey, and improving profitability.
  • Inform messaging strategies tailored to different customer personas, emphasizing the platform’s ability to enable data-driven decision-making for profitable growth.

Go-to-Market Strategy

  • Lead go-to-market efforts for new features or product updates, ensuring alignment across sales, marketing, and product teams.
  • Design campaigns that spotlight customer success stories and measurable outcomes achieved using Northbeam’s platform.

Customer Insights & Feedback Integration

  • Continuously gather feedback from customers and analyze their needs to inform product improvements and refine marketing strategies.
  • Act as the voice of the customer internally, ensuring their priorities are central to decision-making processes.

Ecosystem Development & Growth

  • Identify integration opportunities that enhance Northbeam’s ability to unify e-commerce business data and deliver actionable insights.
  • Work closely with the Partnerships and product team to support building and nurturing tech partnerships and platform partnerships to expand Northbeam’s ecosystem.

Data-Driven Decision Making

  • Analyze key metrics such as Net Promoter Score (NPS), Product Engagement Score (PES), and retention rates to measure success.
  • Use insights from analytics tools to optimize campaigns and prioritize high-impact initiatives.

Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field
  • 5–10 years of experience in B2B SaaS marketing roles with a focus on customer-centric strategies and ecosystem development.
  • Strong understanding of SaaS metrics and experience driving product adoption through customer-focused in-product experiences.

Skills

Product Marketing
Customer Engagement
Product Positioning
Messaging Strategy
Go-to-Market Planning
Customer Insights
Data-Driven Decision Making
Cross-Functional Collaboration

Northbeam

Marketing intelligence platform for advertisers

About Northbeam

Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and Media Mix Modeling (MMM) to analyze the effectiveness of various marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. The goal is to enable large-scale advertisers to make data-driven decisions and maximize the effectiveness of their marketing strategies.

San Francisco, CaliforniaHeadquarters
2019Year Founded
$14.6MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
51-200Employees

Benefits

Equity package
Generous base salary
Healthcare Benefits (medical, dental, vision)
Travel to meet with the team
Flexible Paid Time Off
Paid Holidays

Risks

Emerging competitors offer similar features at lower costs, threatening Northbeam's market share.
Privacy regulations like CCPA may increase Northbeam's operational costs.
Economic downturns could reduce advertising budgets, impacting Northbeam's revenue growth.

Differentiation

Northbeam integrates Multi-Touch Attribution and Media Mix Modeling in one platform.
The platform offers personalized support with a Customer Success Manager and Media Strategist.
Northbeam's machine learning models enhance data-driven marketing strategies without third-party cookies.

Upsides

Northbeam raised $19.6M to expand and accelerate product development in 2023.
The platform's AI-driven predictive analytics align with rising trends in marketing.
Growing ecommerce and DTC brands create opportunities for Northbeam's international expansion.

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