Product Marketing Manager - Sales Enablement
User Interviews- Full Time
- Junior (1 to 2 years)
Northbeam is seeking a strategic and customer-focused Product Marketing Manager to join our rapidly growing team. As part of Northbeam, you will play a pivotal role in driving product adoption and maximizing ecosystem-led growth for the world’s most advanced marketing intelligence platform. You will be responsible for crafting compelling product narratives, enhancing customer engagement, and enhancing partnerships that expand the value of our ecosystem. This role is ideal for someone passionate about empowering e-commerce brands with data-driven insights while scaling our industry-leading SaaS solution.
Product Adoption & Engagement
Customer-Centric Product Positioning & Messaging
Go-to-Market Strategy
Customer Insights & Feedback Integration
Ecosystem Development & Growth
Data-Driven Decision Making
Marketing intelligence platform for advertisers
Northbeam is a marketing intelligence platform that helps businesses optimize their advertising budgets and improve performance, specifically targeting brands that spend over $250,000 monthly on ads. It combines Multi-Touch Attribution (MTA) to track customer interactions and Media Mix Modeling (MMM) to analyze the effectiveness of various marketing channels. Northbeam operates on a subscription-based model with custom pricing, offering personalized support to clients. The goal is to enable large-scale advertisers to make data-driven decisions and maximize the effectiveness of their marketing strategies.