Demandbase

Senior Product Manager - Data Products

United States

Demandbase Logo
$140,000 – $210,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Data & Analytics, B2B Technology, AI & Machine Learning, Enterprise SoftwareIndustries

Requirements

Candidates should possess a Bachelor's degree in a relevant field, along with 5+ years of experience in product management, particularly within data products or a related domain. Strong analytical and strategic thinking skills are essential, as is a demonstrated ability to drive product vision and roadmap development. Experience with AI and B2B technology is highly desirable.

Responsibilities

As a Senior Product Manager, you will drive Demandbase’s next phase of growth by defining the product vision, strategy, and roadmap for Data Products. You will be responsible for identifying market opportunities, conducting customer research, and collaborating with engineering, sales, and marketing teams to deliver innovative data solutions. Specifically, you will lead the development of data offerings that fuel AI across the B2B enterprise, ensuring a strong position as a leader in the Go-To-Market Data Provider space and fostering positive relationships with customers, partners, and internal teams.

Skills

Product Management
Data Products
AI
Data Strategy
Market Analysis
Customer Insights
Data Integration
Innovation

Demandbase

Account-Based Marketing solutions for B2B enterprises

About Demandbase

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.

Key Metrics

San Francisco, CaliforniaHeadquarters
2005Year Founded
$153.7MTotal Funding
DEBTCompany Stage
Consulting, Enterprise SoftwareIndustries
501-1,000Employees

Benefits

Health Insurance
Mental Health Support
Unlimited Paid Time Off
Paid Holidays
401(k) Retirement Plan
Disability Insurance
Life Insurance

Risks

DemandScience and Terminus merger may increase competition in the ABM space.
Rapid AI advancements require continuous innovation, straining Demandbase's resources.
Global data privacy regulations pose compliance challenges for Demandbase's data analytics.

Differentiation

Demandbase excels in AI-driven account-based marketing for B2B enterprises.
The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.
Demandbase's multi-language support enhances global client engagement and market reach.

Upsides

Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.
The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.
Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.

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