Sr. Product Marketer (Remote)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Software, Cloud-based Software, SaaSIndustries

Requirements

Candidates should possess a Bachelor's Degree and 3-5+ years of experience in Product Marketing, Sales, or Go-to-Market background. The ability to travel up to 25% is required, along with proven success in developing and executing product marketing strategies. Strong analytical skills for data interpretation and excellent written and verbal communication abilities are essential for cross-functional collaboration.

Responsibilities

The Product Marketer will drive integrated marketing plans to promote product line vision, grow market share, and differentiate the product. Responsibilities include conducting market, customer, and competitive research to identify opportunities and challenges. The role involves acting as a product and market expert, collaborating with cross-functional teams to define product marketing strategy, and understanding customer problems to find innovative solutions. Key duties include optimizing product lifecycle profitability, developing persona-based positioning and messaging, and leading the creation of content and messaging for various marketing and sales funnel stages.

Skills

Product Marketing

Go-To-Market Strategy

Messaging

Positioning

Content Creation

Market Evangelism

Competitive Intelligence

Sales Enablement

Commercialization

Market Requirements

Leadership

Communication

Analytical Skills

SaaS

CDK Global

Integrated software solutions for automotive retail

About CDK Global

CDK Global provides integrated software solutions specifically designed for the automotive retail industry. Their products help auto dealerships manage various operations such as billing, customer relationship management (CRM), inventory management, and service scheduling. By using these software tools, dealerships can streamline their processes, improve customer experiences, and increase sales. Unlike many competitors, CDK Global focuses on the unique challenges of the automotive market, including the transition to electric vehicles (EVs), and tailors its solutions to meet these evolving needs. The company's goal is to enhance the efficiency and productivity of its clients through advanced technology, ultimately driving the automotive retail industry forward.

Hoffman Estates, IllinoisHeadquarters

1972Year Founded

IPOCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Company Match

Tuition Reimbursement

Risks

Tekion's lawsuit could lead to significant legal expenses and reputational damage.

Antitrust lawsuit resulted in a $100 million payout, indicating potential legal vulnerabilities.

Cybersecurity breach impacted major clients, potentially leading to loss of trust and business.

Differentiation

CDK Global specializes in integrated software solutions for the automotive retail industry.

The company offers a subscription-based model for its software solutions.

CDK Global focuses on EV transition challenges, tailoring solutions for evolving industry needs.

Upsides

Increased focus on cybersecurity can enhance CDK Global's reputation and client trust.

Digital transformation in automotive industry presents opportunities for expanding software offerings.

Rise of EVs creates demand for specialized dealership software solutions by CDK Global.

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