Kraken

Sr. Product Manager, Engagement

United States

$127,000 – $203,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Crypto and Blockchain TechnologyIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-Time
  • Salary: $127K - $203K

Kraken is seeking a Product Manager to join the Growth team and drive engagement and loyalty across our Kraken and Pro products. This role is focused on building long-term product value and user retention. The ideal candidate will define product strategy, own key metrics, and lead product development across the full lifecycle.

Requirements

  • Experience in product management, ideally within the crypto or fintech space.
  • Strong understanding of product strategy, roadmap development, and execution.
  • Experience with A/B testing and data-driven decision making.
  • Familiarity with growth loops, behavioral economics, and habit-forming design.
  • Excellent communication and collaboration skills.
  • Familiarization with the Kraken app and Kraken Culture page is expected.

Responsibilities

  • Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro.
  • Own key product metrics such retention rate, session frequency, and LTV.
  • Drive product development across the full lifecycle – from discovery to iteration.
  • Develop and implement growth loops and in-product mechanics.
  • Collaborate with Engineering, Design, and Analytics to run A/B tests.
  • Partner with Marketing and Lifecycle teams to build engagement campaigns.
  • Design and refine client segmentation frameworks.
  • Align product goals with user personas and market objectives.

Application Instructions

  • Please read the Kraken Culture page to learn more about our internal culture, values, and mission: [Kraken Culture Page Link - Not Provided]
  • Familiarize yourself with the Kraken app: [Kraken Account Creation Link - Not Provided]
  • Apply through [Application Link - Not Provided]

Company Information

  • Company: Kraken
  • Industry: Crypto and Blockchain Technology
  • Mission: To accelerate the global adoption of crypto and blockchain technology, enabling financial freedom and inclusion.
  • Products: Kraken Pro, Desktop, Wallet, and Kraken Futures
  • Remote: Fully remote, with Krakenites in 70+ countries.

Skills

Product Management
Product Strategy
Roadmap Development
A/B Testing
Data-Driven Decision Making
Growth Loops
Behavioral Economics
Habit-Forming Design
User Segmentation
Cross-Functional Collaboration
Analytics
Fintech
Crypto

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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