Kraken

Sr. Product Manager, Engagement

United States

Kraken Logo
$127,000 – $203,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Crypto and Blockchain TechnologyIndustries

Requirements

Candidates should possess a Bachelor’s degree in a related field, along with 5+ years of product management experience, specifically within a high-growth technology environment. Demonstrated experience in building and scaling user engagement products is essential, as is a strong understanding of mobile and web product development methodologies.

Responsibilities

As a Sr. Product Manager, Engagement, you will define the product strategy and roadmap for engagement and loyalty across Kraken and Pro products, aligning it with growth goals and business objectives. You will own key product metrics such as retention rate and session frequency, drive product development across the full lifecycle, and collaborate with Engineering, Design, and Analytics to run A/B tests and make data-informed decisions. Furthermore, you will design and implement growth loops, develop targeted engagement campaigns, and partner with Marketing and Lifecycle teams to personalize the user experience and optimize journeys.

Skills

Product Management
Product Strategy
Roadmap Development
A/B Testing
Data-Driven Decision Making
Growth Loops
Behavioral Economics
Habit-Forming Design
User Segmentation
Cross-Functional Collaboration
Analytics
Fintech
Crypto

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

Key Metrics

San Francisco, CaliforniaHeadquarters
2011Year Founded
$108.5MTotal Funding
SERIES_CCompany Stage
Crypto & Web3, Financial ServicesIndustries
501-1,000Employees

Benefits

Competitive salary and equity plan
401k contribution plan
Vacation & Generous PTO
Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.
Regulatory scrutiny in the EU may raise Kraken's compliance costs.
The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.
The platform provides advanced charting tools for professional traders and technical analysts.
Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.
Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.
The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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