Lifecycle Marketing Manager
BoulevardSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
E-commerce, RetailIndustries
Requirements
Candidates should possess at least four years of experience in CRM, retention, lifecycle, or email marketing, preferably within a fast-paced e-commerce or DTC environment. They should have hands-on experience executing email marketing campaigns using ESPs, along with strong organizational skills and meticulous attention to detail.
Responsibilities
The Senior Marketing Associate, Lifecycle & Loyalty will design and evolve Backcountry’s cross-channel lifecycle strategy, focusing on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction. They will own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis. The role also involves leading the implementation and optimization of the loyalty program, serving as the go-to expert on CRM capabilities, monitoring platform and campaign health, and owning incident response plans, while also staying ahead of trends in CRM tech and operational best practices.
Skills
CRM
Email Marketing
Lifecycle Campaigns
Segmentation
Journey Logic
Content Personalization
Campaign Analysis
Loyalty Program Implementation
Data Analysis
Operational Best Practices
CSC Generation
Acquires and revitalizes struggling retail brands
About CSC Generation
CSC Generation specializes in acquiring and revitalizing struggling retail brands to make them profitable. The company identifies underperforming brands with potential and integrates them into its operating platform, which includes technology, skilled personnel, and efficient processes. This approach has allowed CSC Generation to successfully transform several well-known brands, such as DirectBuy and Sur La Table, into profitable ventures. The company generates revenue through the sales of products from its portfolio, which features over 325,000 items and attracts around 10 million monthly page views. Unlike many competitors, CSC Generation focuses on "unsexy" opportunities—brands that others might overlook but have significant turnaround potential. The goal of CSC Generation is to drive growth and profitability for the brands it acquires, ultimately enhancing the customer experience and increasing sales.
Key Metrics
Merrillville, IndianaHeadquarters
2016Year Founded
$107.6MTotal Funding
SERIES_ECompany Stage
Consumer Software, Consumer GoodsIndustries
51-200Employees