Sr. Marketing Associate, Lifecycle & Loyalty

Position Overview

• Location Type: Remote
• Job Type: Full Time
• Salary: Not specified

Backcountry is seeking a motivated, performance-driven Senior Marketing Associate, Lifecycle & Loyalty to join our team. This role will challenge you to blend strategic thinking with hands-on execution. It demands curiosity, analytical rigor, and the ability to move quickly while maintaining meticulous attention to detail. If you love the fast pace of e-commerce, thrive on turning data into action, and are excited about directly impacting customer engagement and loyalty, we invite you to join us. This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team. This position will report into the Director, Retention.

What you get to do every day:

• Design and evolve Backcountry’s cross-channel lifecycle strategy—with a sharp focus on growing LTV, repeat purchase rate, frequency, and long-term customer satisfaction.
• Own end-to-end lifecycle campaign execution, including segmentation, journey logic, dynamic content personalization, QA, deployment, and analysis.
• Lead the implementation and optimization of our loyalty program, anchored in customer insights, commercial impact, and seamless integration across our systems.
• Serve as the go-to expert on what our CRM platform can (and can’t) do—and how to push its limits.
• Stay ahead of trends in CRM tech, deliverability, and operational best practices.
• Monitor platform and campaign health—bounces, complaints, deliverability issues, and data sync errors—and own incident response plans.

Requirements

• 4+ years of experience in CRM, retention, lifecycle, or email marketing—preferably in a fast-paced e-commerce or DTC environment.
• Experience hands-on in executing email marketing campaigns using ESPs.
• Strong organizational skills with meticulous attention to detail.
• Strong analytical skills—you can comfortably interpret data, run tests, and make data-driven marketing decisions.
• Collaborative attitude.

Responsibilities

• Design and evolve Backcountry’s cross-channel lifecycle strategy.
• Own end-to-end lifecycle campaign execution.
• Lead the implementation and optimization of the loyalty program.
• Serve as the CRM expert and push its limits.
• Monitor platform and campaign health and respond to incidents.

Company Information

Backcountry, Competitive Cyclist, MotoSport and SteepandCheap aim to supply their customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments.