Manager, Loyalty Program

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Consumer GoodsIndustries

Requirements

Candidates should have 3+ years of experience in customer marketing, loyalty, or retention programs, preferably within eCommerce and subscription businesses. Strong project management and cross-functional collaboration skills are essential, along with experience working with technical teams and providing business requirements. Proven experience managing multi-channel customer engagement campaigns, strong analytical skills with proficiency in loyalty and retention reporting, and familiarity with loyalty and referral platforms, CDPs, and marketing automation tools are also required. The ideal candidate is a creative, resourceful problem solver passionate about driving customer loyalty and retention.

Responsibilities

The Manager, Loyalty Program will support the Director of Loyalty Marketing in developing and executing the loyalty roadmap to drive customer retention and engagement. They will manage the day-to-day operations of the loyalty program, oversee briefing, project management, and deployment of campaigns, and lead Nutrafol’s referral program. Responsibilities also include assisting in the implementation and optimization of automated loyalty initiatives, monitoring and analyzing loyalty KPIs, delivering insights and recommendations, supporting vendor relationships, and contributing to the testing and optimization of loyalty tools, automation, and personalization strategies. The role also involves staying current on industry trends and competitive loyalty programs.

Skills

Loyalty Marketing

Customer Retention

Customer Engagement

eCommerce

Customer Marketing

Loyalty Programs

Project Management

Data Analysis

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees