Senior Manager, Demand Generation
TimescaleSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Education Technology, Digital Learning, EdTechIndustries
Requirements
Candidates should possess a Bachelor’s degree in Marketing, Business, or a related field, and have a minimum of 8 years of experience in Demand Generation, with at least 5 years in a leadership role. Strong experience with marketing automation platforms such as Salesforce Marketing Cloud/Pardot is required, along with a deep understanding of data analytics and campaign optimization techniques. Knowledge of national and international data privacy and consent regulations is essential, as is the ability to adapt strategies to various legal frameworks.
Responsibilities
The Sr. Manager / Director of Demand Generation will own and optimize the full marketing automation lifecycle, focusing on Salesforce Marketing Cloud/Pardot, and build and manage email nurture campaigns, lead scoring, segmentation, and campaign workflows. They will develop and execute demand generation strategies aligned with data privacy regulations, identifying alternative lead generation methods where necessary. Additionally, this role involves executing a calendar of marketing activities, leveraging content to engage target audiences and drive awareness, conversion, and long-term growth, while collaborating closely with Sales and Product teams to ensure alignment on go-to-market strategy.
Skills
Salesforce Marketing Cloud
Pardot
Marketing automation
Email nurture campaigns
Lead scoring
Segmentation
Campaign workflows
Demand generation strategies
Data privacy compliance
Campaign management
Seesaw
Interactive learning platform for PreK-5 education
About Seesaw
Seesaw is an interactive learning platform designed for PreK-5 students, offering tools like drawing, video, and voice recording to capture their learning experiences. It enhances family engagement through messaging features and aligns with core curricula, providing ready-to-assign lessons that integrate with popular Learning Management Systems (LMS) and Student Information Systems (SIS). Seesaw's freemium model allows schools to access basic features for free while offering advanced functionalities through paid subscriptions. The company's goal is to improve student learning outcomes and foster strong connections between home and school.
Key Metrics
San Francisco, CaliforniaHeadquarters
2015Year Founded
$12.6MTotal Funding
SERIES_ACompany Stage
EducationIndustries
201-500Employees