Head of Demand Generation
RetoolSalary not specified
- Full Time
- Expert & Leadership (9+ years)
$220,000 – $250,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare Data & AnalyticsIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 8 years of experience in demand generation, marketing operations, or a similar role. Demonstrated success in developing and executing integrated marketing campaigns across multiple channels, including digital, social, and content marketing, is essential. Strong analytical skills and experience with marketing automation platforms (e.g., Marketo, HubSpot) are required, along with proficiency in data analysis and reporting. Experience in the healthcare industry, particularly with data privacy regulations, is a plus.
Responsibilities
The Head of Demand Generation will be responsible for leading and executing the company’s demand generation strategy, driving qualified leads and ultimately contributing to revenue growth. This includes developing and managing marketing campaigns, overseeing the marketing team, analyzing campaign performance, and identifying opportunities for optimization. They will also collaborate with sales, product, and executive teams to align marketing efforts with business objectives. Furthermore, the role involves managing the marketing budget, staying up-to-date on industry trends, and ensuring brand consistency across all marketing channels.
Skills
Healthcare regulations
HIPAA compliance
Data governance
Privacy principles
Web analytics
Marketing tools
Analytical skills
Problem-solving
High-growth environment experience
Freshpaint
Ensures HIPAA compliance for digital analytics
About Freshpaint
Freshpaint provides a solution for healthcare providers and related businesses to comply with HIPAA regulations, which protect patients' medical records and health information. Their main service replaces non-compliant tracking technologies with their own, ensuring that Protected Health Information (PHI) is not shared with advertising and analytics tools. This allows businesses to use existing tools like Google Analytics without risking HIPAA violations. Freshpaint operates in a niche market, focusing on the intersection of digital analytics and healthcare privacy, and likely uses a subscription or usage-based fee model to generate revenue while helping clients maintain compliance.
Key Metrics
San Francisco, CaliforniaHeadquarters
2019Year Founded
$38.6MTotal Funding
SERIES_BCompany Stage
Data & Analytics, HealthcareIndustries
51-200Employees