Head of Demand Generation
Freshpaint220,000 - 250,000 USD/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Hyperautomation & AI Infrastructure SoftwareIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Communications, or a related field, along with a minimum of 7 years of experience in demand generation marketing, preferably within the public sector. Strong analytical skills and experience with marketing automation platforms are essential, as is a deep understanding of B2G marketing principles and strategies. Experience in the technology industry, particularly with AI or automation solutions, is highly desirable.
Responsibilities
As the Public Sector Demand Generation Marketing Lead, you will be responsible for developing and executing integrated demand generation campaigns, collaborating with sales teams to drive awareness and engagement, and overseeing the creation of campaign assets across multiple channels. You will also manage the planning and execution of field events and webinars, analyze campaign performance, and provide data-driven insights to optimize marketing strategies, ensuring alignment with revenue goals for the public sector.
Skills
Campaign Strategy
Campaign Planning
KPI Definition
Resource Allocation
Cross-Functional Collaboration
Email Marketing
Digital Advertising
Social Media
Content Syndication
SDR Outbound
Account-Based Marketing (ABM)
Webinar Management
Asset Creation
Hyperscience
AI platform for automating business processes
About Hyperscience
HyperScience provides an enterprise AI platform that automates business processes using machine learning. The platform is trained by humans, which allows it to perform complex tasks with high accuracy. It serves various clients, including insurance companies, federal agencies, and financial institutions, helping them to significantly speed up processes and reduce costs. For example, it has enabled an insurance provider to process claims 80% faster and helped a federal agency save $45 million annually by automating claims processing with over 96% accuracy. HyperScience operates on a business-to-business model, customizing its platform for each client and charging them for its use. The goal of HyperScience is to enhance efficiency and cost-effectiveness for businesses through the application of AI and automation.
Key Metrics
New York City, New YorkHeadquarters
2014Year Founded
$281MTotal Funding
SERIES_ECompany Stage
Enterprise Software, AI & Machine LearningIndustries
201-500Employees