Demand Generation Marketing Lead, Public Sector

Position Overview

• Location Type: Hybrid
• Job Type: Full-time
• Salary: Not provided
• Company: Hyperscience

Hyperscience is a market leader in hyperautomation, providing enterprise AI infrastructure software. Their Hypercell platform automates end-to-end processes and transforms documents into LLM and RAG-ready data, enabling organizations to convert manual processes into strategic advantages and power enterprise GenAI experiences. Leading organizations such as American Express, Charles Schwab, and the United States Social Security Administration utilize Hyperscience for their hyperautomation initiatives. The company is supported by top-tier investors.

This position is well-suited for an experienced marketing professional who excels in data-driven strategies, creativity, collaboration, and achieving measurable outcomes.

Responsibilities

• Campaign Strategy & Planning:
  • Develop and implement the annual integrated campaign and sales play strategy, aligned with company revenue objectives for the public sector.
  • Establish campaign goals, KPIs, and core messaging to boost awareness, engagement, and conversion.
  • Prioritize and manage resource allocation for various campaigns.
  • Foster collaboration with Sales, product marketing, content, and digital teams.
• Multi-Channel Campaign Execution:
  • Design and manage integrated campaigns spanning email marketing, digital advertising, social media, content syndication, SDR outbound efforts, Account-Based Marketing (ABM), and webinars.
  • Supervise the production of campaign materials, including landing pages, email sequences, digital advertisements, and content assets.

Requirements

• Not provided

Application Instructions

• Not provided

Company Information

• Company Name: Hyperscience
• Industry: Hyperautomation & AI Infrastructure Software
• Key Clients: American Express, Charles Schwab, HM Revenue and Customs, Mars, Stryker, The United States Social Security Administration, The United States Veterans Affairs
• Investors: Bessemer Venture Partners, Battery, FirstMark, Stripes, Tiger Global