Director of Demand Generation
DoceboSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Software Development, BiotechnologyIndustries
Position Overview
- Location Type: Remote
- Employment Type: Full-time
- Salary: Not specified
Retool is building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. The company aims to bring good software to everyone by abstracting away tedious tasks and creating reusable components. Retool serves customers ranging from startups to Fortune 500 companies.
Why We’re Looking For You
The Head of Demand Gen will own the pipeline number that drives Retool’s growth. Retool has both a robust Product-Led Growth (PLG) and Sales-led motion, selling deals from $10K to $1M. The ideal candidate is a seasoned executive with experience across various marketing models and strategies, capable of creatively problem-solving for Retool’s specific needs in this growth stage. The role involves crafting a marketing and demand gen strategy in collaboration with sales and marketing leaders, driving execution to achieve pipeline goals, and building strong relationships with sales and BDR teams. Close collaboration with RevOps and Data teams is crucial to ensure effective measurement and reporting. The company seeks a results-oriented leader who champions data-driven decisions, embraces change, and possesses leadership qualities to build a high-performing team.
Responsibilities
- Create a comprehensive demand generation plan to achieve company targets.
- Optimize channel strategy for both Product-Led Growth (PLG) and Sales-led channels (Paid Social, Email, Field).
- Work closely with RevOps and Data teams to ensure accurate measurement of the entire funnel, moving beyond existing practices.
- Guide the team to make data-driven decisions in their strategies.
Requirements
- Not specified
Company Information
- About Retool: Nearly every company in the world runs on custom software. Retool is building a platform to bring good software to everyone by simplifying internal tool development.
- Customer Base: Small startups to Fortune 500 companies.
Skills
Demand Generation
Marketing Strategy
Channel Optimization
Data-Driven Decision Making
Sales and Marketing Collaboration
RevOps
Data Analysis
Leadership
Retool
Simplifies development of internal business tools
About Retool
Retool helps businesses create internal tools quickly and easily, targeting developers and IT teams. Users can build applications by connecting to various databases and APIs using a drag-and-drop interface, which reduces the need for extensive coding. The platform manages data fetching and user interface concerns, allowing developers to focus on customization. Retool operates on a subscription model and aims to streamline operations and improve productivity for businesses.
San Francisco, CaliforniaHeadquarters
2017Year Founded
$160.6MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
201-500Employees