Retool

Head of Demand Generation

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software Development, BiotechnologyIndustries

Requirements

The Head of Demand Generation should possess a proven track record of driving significant pipeline growth within a company with both Product-Led Growth (PLG) and Sales-led motions, particularly in a business selling deals ranging from $10,000 to $1 million. They should have experience across diverse marketing models and strategies, demonstrating creative problem-solving skills and a willingness to adapt to a company's specific needs and market stage. Furthermore, the ideal candidate will be comfortable collaborating with sales, BDR, RevOps, and data teams to ensure effective marketing execution and data-driven decision-making.

Responsibilities

As the Head of Demand Generation, you will be responsible for crafting and executing a comprehensive demand generation plan to achieve company growth targets, optimizing channel strategies for both PLG and Sales-led channels, and closely collaborating with RevOps and Data teams to implement data-driven strategies and ensure accurate funnel measurement. You will also build strong relationships with sales and BDR teams and lead a high-performing team, fostering a culture of data-driven decision-making and proactive change management.

Skills

Demand Generation

Marketing Strategy

Channel Optimization

Data-Driven Decision Making

Sales and Marketing Collaboration

RevOps

Data Analysis

Leadership

Retool

Simplifies development of internal business tools

About Retool

Retool helps businesses create internal tools quickly and easily, targeting developers and IT teams. Users can build applications by connecting to various databases and APIs using a drag-and-drop interface, which reduces the need for extensive coding. The platform manages data fetching and user interface concerns, allowing developers to focus on customization. Retool operates on a subscription model and aims to streamline operations and improve productivity for businesses.

Key Metrics

San Francisco, CaliforniaHeadquarters

2017Year Founded

$160.6MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Benefits

Competitive healthcare, dental and vision benefits.

Breakfast, lunch and dinner at our San Francisco and New York offices.

$1,200 annual stipend for anything learning-related (books, conferences, classes, etc.).

$1,000 work-from-home-setup stipend.

Take the time you need to recharge!

Family planning support and paid parental leave.

Enrollment and matching up to an effective rate of 4%.

Mental health and wellness benefits

Risks

Increased competition from other low-code platforms may erode market share.

Expansion into external apps could introduce security vulnerabilities.

Dependence on third-party APIs poses risks if services change or fail.

Differentiation

Retool enables rapid internal tool development with a drag-and-drop interface.

It supports integration with various databases and APIs, enhancing flexibility.

Retool's platform is accessible to users with limited programming skills.

Upsides

Retool's expansion to external apps broadens its market reach.

Partnership with OpenAI enhances AI capabilities in business applications.

Growing demand for low-code platforms boosts Retool's market potential.

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