Growth Marketing Manager
Dandy127,500 - 138,800 USD/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Requirements
The Senior Director of Growth Marketing requires 12+ years of experience in growth marketing, performance marketing, or a related role, with a strong focus on customer acquisition at a transaction-based business (e-commerce, subscription services, fintech, etc.). Strong expertise in Search Engine Marketing (SEM) and Paid Social and mobile app/mobile web marketing is essential, along with a data-driven mindset and exceptional analytical skills.
Responsibilities
This role involves managing and optimizing a sizable marketing budget, developing and executing a data-driven acquisition strategy across paid search, paid social, affiliate, and mobile, owning campaign performance with hourly, daily, and weekly reporting, staying ahead of industry trends, experimenting with new channels, scaling successful initiatives, leading, mentoring, and scaling a team of marketing managers, driving forecasting/reforecasting processes, and working closely with Sales and Analytics to align on growth strategies and optimize the customer funnel.
Skills
Growth Marketing
Performance Marketing
Customer Acquisition
Search Engine Marketing (SEM)
Data Analysis
Budget Management
Paid Search
Paid Social
Affiliate Marketing
Mobile Marketing
Campaign Optimization
Industry Trend Awareness
Experimentation with New Channels
Constant Contact
Digital marketing solutions for small businesses
About Constant Contact
Constant Contact offers digital marketing solutions for small businesses and nonprofits, focusing on email and social media marketing. Their user-friendly tools help clients create effective marketing campaigns to engage their target audiences and drive sales or donations. Operating on a subscription-based model, Constant Contact provides various pricing tiers to accommodate different business sizes, making their services accessible to all. The company aims to simplify marketing for organizations that may lack the resources or expertise to manage complex campaigns.
Key Metrics
Waltham, MassachusettsHeadquarters
1995Year Founded
$420.8MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer Software, Social ImpactIndustries
1,001-5,000Employees