d) at Biogen

Munich, Bavaria, Germany

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, BiotechnologyIndustries

Bachelor’s Degree in Marketing, Business, Economics, Life Sciences, Computer Science or other relevant discipline
5+ years of experience in omnichannel marketing, customer engagement, or digital innovation, ideally within the pharmaceutical, biotech, or healthcare industry
Strong analytical skills & data literacy with a focus on data-driven decision-making
Experience in Artificial Intelligence, Website & HCP Platform knowledge, marketing automation tools or CRM and data analytics platforms preferred
Experience in integrating data feeds from various systems

Identify, pilot, and drive innovative customer engagement initiatives, digital solutions and new technologies (e.g., Artificial Intelligence) for all Business Units and functions and across entire Customer Excellence & Operations (CE&O) solution space
Advise Business Units and cross-functional stakeholders about novel ways to engage different key stakeholder groups and drive projects
Act as champion for innovation, building awareness and capabilities across the organization
Manage relationships with digital agencies, technology partners and other external vendors
Shape digital and analytics capabilities, ecosystem and infrastructure
Advance technological ecosystem and infrastructure for state of the art engagement concepts, operations and execution
Use analytics and customer insights to continuously optimize campaigns and engagement models
Monitor trend in digital engagement, operations, pharma marketing and customer behavior to inform strategy
Pioneer innovation in customer engagement & analytics through strong partnership with above market stakeholders
Collaborate with global Biogen community
Act as trusted partner and share best practices