d) at Biogen

Munich, Bavaria, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, BiotechnologyIndustries

Requirements

Bachelor’s Degree in Marketing, Business, Economics, Life Sciences, Computer Science or other relevant discipline
5+ years of experience in omnichannel marketing, customer engagement, or digital innovation, ideally within the pharmaceutical, biotech, or healthcare industry
Strong analytical skills & data literacy with a focus on data-driven decision-making
Experience in Artificial Intelligence, Website & HCP Platform knowledge, marketing automation tools or CRM and data analytics platforms preferred
Experience in integrating data feeds from various systems

Responsibilities

Identify, pilot, and drive innovative customer engagement initiatives, digital solutions and new technologies (e.g., Artificial Intelligence) for all Business Units and functions and across entire Customer Excellence & Operations (CE&O) solution space
Advise Business Units and cross-functional stakeholders about novel ways to engage different key stakeholder groups and drive projects
Act as champion for innovation, building awareness and capabilities across the organization
Manage relationships with digital agencies, technology partners and other external vendors
Shape digital and analytics capabilities, ecosystem and infrastructure
Advance technological ecosystem and infrastructure for state of the art engagement concepts, operations and execution
Use analytics and customer insights to continuously optimize campaigns and engagement models
Monitor trend in digital engagement, operations, pharma marketing and customer behavior to inform strategy
Pioneer innovation in customer engagement & analytics through strong partnership with above market stakeholders
Collaborate with global Biogen community
Act as trusted partner and share best practices

Skills

Key technologies and capabilities for this role

Omnichannel MarketingCustomer EngagementArtificial IntelligenceAnalyticsCustomer InsightsDigital InnovationProject ManagementStakeholder ManagementPharma Marketing

Questions & Answers

Common questions about this position

What is the salary for this (Sr) Manager position?

This information is not specified in the job description.

Is this role remote or hybrid, and where is it located?

The position is hybrid and based in Munich.

What skills and experience are required for this role?

Candidates need 5+ years in omnichannel marketing, customer engagement, or digital innovation (ideally in pharma/biotech/healthcare), strong analytical skills with data literacy, and experience in AI, website/HCP platforms, marketing automation/CRM, data analytics, and data integration.

What is the company culture like at Biogen for this role?

The role emphasizes collaboration with global Biogen community, cross-functional stakeholders, and external partners, acting as a champion for innovation and sharing best practices.

What makes a strong candidate for this (Sr) Manager role?

A strong candidate has a Bachelor’s Degree in a relevant field, 5+ years of industry experience in digital innovation or customer engagement (pharma preferred), and hands-on technical skills in AI, data analytics, and marketing tools.