Sr. Growth Strategist, Startpage at System1

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

5+ years experience in growth marketing or a similar role with a focus on innovative, non-traditional strategies, preferably in a tech or digital product environment
Strong analytical skills to evaluate full-funnel performance of various channels
Proven expertise in owning and allocating marketing budgets for multiple channels and tools, including TikTok, Facebook, Snap, Instagram, and influencer marketing strategies
Significant experience collaborating and communicating with the highest levels of an organization
Experience with growing a subscription-based business (a plus)
Experience with mobile app growth (a plus), including tools like Adjust & Amplitude
Self-starter who is data-oriented, creative, accustomed to growth-hacking strategies, and thrives in a fast-paced environment

Responsibilities

Architect Startpage’s marketing initiatives to expand reach, app installations, and browser usage
Manage both non-paid growth initiatives (content creation, organic social media, offline stunts) and exploratory budgets across multiple marketing channels, with potential for increased funding based on measurable success
Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing
Author compelling business cases on where Startpage should focus its efforts
Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage’s existing user base
Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or adjust efforts
Act as a true marketing guru, staying informed about news, viral trends, and industry insights, and integrate new tactics to enhance marketing efforts

Skills

growth marketing

data analysis

content creation

organic social media

TikTok campaigns

influencer marketing

brand collaborations

app store ads

KPIs

viral trends

System1

Builds online brands using data science

About System1

System1 builds and grows online brands and businesses using technology, data science, and digital marketing. It operates in various sectors such as search, health, automotive, and entertainment, serving both consumers and business partners. The company attracts a large audience of 120 million monthly visitors through its tech platform, which focuses on privacy-friendly products like search engines and mapping tools. System1 generates revenue primarily through advertising, earning $1 billion for itself and its partners. With a workforce of 300, half of whom are dedicated to product development and data science, System1 emphasizes continuous growth and innovation. Its goal is to provide valuable services that meet consumer needs while expanding its user base and driving revenue.

Toronto, CanadaHeadquarters

2013Year Founded

$262.6MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer Software, CybersecurityIndustries

201-500Employees

Benefits

Great compensation

401(k) company match

Excellence benefits

Charitable gift matching

Education subsidy

Referral bonus

Weekly happy hour

Catered lunches & free snacks

Weekly workouts

Risks

Increased competition in privacy-focused search engines may impact System1's market share.

Ad-blocking technologies could reduce System1's advertising revenue.

Data privacy regulations may increase System1's operational costs.

Differentiation

System1 leverages advanced data science for precise digital marketing strategies.

The company offers privacy-friendly products, meeting growing consumer demand for data privacy.

System1's tech platform attracts 120 million monthly visitors, enhancing its advertising revenue potential.

Upsides

Partnership with Ecosia aligns with the trend towards eco-friendly digital solutions.

System1's AI-driven marketing tools enhance customer engagement and personalization.

The expansion of subscription-based models offers a steady revenue stream for System1.

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