Sr. Growth Strategist, Startpage at System1

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

TechnologyIndustries

Requirements

5+ years experience in growth marketing or a similar role with a focus on innovative, non-traditional strategies, preferably in a tech or digital product environment
Strong analytical skills to evaluate full-funnel performance of various channels
Proven expertise in owning and allocating marketing budgets for multiple channels and tools, including TikTok, Facebook, Snap, Instagram, and influencer marketing strategies
Significant experience collaborating and communicating with the highest levels of an organization
Experience with growing a subscription-based business (a plus)
Experience with mobile app growth (a plus), including tools like Adjust & Amplitude
Self-starter who is data-oriented, creative, accustomed to growth-hacking strategies, and thrives in a fast-paced environment

Responsibilities

Architect Startpage’s marketing initiatives to expand reach, app installations, and browser usage
Manage both non-paid growth initiatives (content creation, organic social media, offline stunts) and exploratory budgets across multiple marketing channels, with potential for increased funding based on measurable success
Explore channels such as in-person pop-up campaigns, viral social media content, app store ads, TikTok campaigns, brand collaborations, and influencer marketing
Author compelling business cases on where Startpage should focus its efforts
Analyze industry data, target and engage audiences through diverse channels, including podcasts, forums, and direct promotion to Startpage’s existing user base
Develop and monitor KPIs to measure the success of marketing initiatives, making data-driven decisions to scale, discontinue, or adjust efforts
Act as a true marketing guru, staying informed about news, viral trends, and industry insights, and integrate new tactics to enhance marketing efforts

Skills

Key technologies and capabilities for this role

growth marketingdata analysiscontent creationorganic social mediaTikTok campaignsinfluencer marketingbrand collaborationsapp store adsKPIsviral trends

Questions & Answers

Common questions about this position

What compensation and benefits does this role offer?

The position offers a competitive salary plus bonus and equity. Benefits include generous PTO plus 11 company holidays, open sick time, 100% covered medical, dental, and vision for employees, 401k with match, health and dependent care flex spending accounts, paid professional development, and virtual company events.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 5+ years in growth marketing with innovative, non-traditional strategies, strong analytical skills for full-funnel performance, proven expertise in managing marketing budgets across channels like TikTok, Facebook, Snap, Instagram, and influencers, and experience communicating with senior leadership.

What is the company culture like at System1 for this role?

The ideal candidate is a self-starter who is data-oriented, creative, accustomed to growth-hacking strategies, and thrives in a fast-paced environment.

What makes a strong candidate for the Sr. Growth Strategist role?

Strong candidates have 5+ years in growth marketing focusing on innovative strategies, analytical skills, budget management across social channels, and experience with subscription or mobile app growth is a plus.

System1

Builds online brands using data science

About System1

System1 builds and grows online brands and businesses using technology, data science, and digital marketing. It operates in various sectors such as search, health, automotive, and entertainment, serving both consumers and business partners. The company attracts a large audience of 120 million monthly visitors through its tech platform, which focuses on privacy-friendly products like search engines and mapping tools. System1 generates revenue primarily through advertising, earning $1 billion for itself and its partners. With a workforce of 300, half of whom are dedicated to product development and data science, System1 emphasizes continuous growth and innovation. Its goal is to provide valuable services that meet consumer needs while expanding its user base and driving revenue.

Toronto, CanadaHeadquarters

2013Year Founded

$262.6MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer Software, CybersecurityIndustries

201-500Employees

Benefits

Great compensation

401(k) company match

Excellence benefits

Charitable gift matching

Education subsidy

Referral bonus

Weekly happy hour

Catered lunches & free snacks

Weekly workouts

Risks

Increased competition in privacy-focused search engines may impact System1's market share.

Ad-blocking technologies could reduce System1's advertising revenue.

Data privacy regulations may increase System1's operational costs.

Differentiation

System1 leverages advanced data science for precise digital marketing strategies.

The company offers privacy-friendly products, meeting growing consumer demand for data privacy.

System1's tech platform attracts 120 million monthly visitors, enhancing its advertising revenue potential.

Upsides

Partnership with Ecosia aligns with the trend towards eco-friendly digital solutions.

System1's AI-driven marketing tools enhance customer engagement and personalization.

The expansion of subscription-based models offers a steady revenue stream for System1.

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