Propel

Sr. Director of Performance Marketing

Argentina

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
ECommerceIndustries

Requirements

Candidates should possess 8+ years of experience in performance marketing, with demonstrated expertise in Meta advertising and creative testing, along with a proven track record of scaling digital campaigns while maintaining strong efficiency metrics. They should also have experience identifying and expanding into new performance marketing channels, coupled with strong analytical and mathematical skills, including proficiency in cross-channel attribution models and marketing mix modeling tools, and a deep knowledge of performance marketing trends, best practices, and industry tools.

Responsibilities

The Sr. Director of Performance Marketing will lead and scale the client’s digital advertising efforts, specifically focusing on Meta advertising, by working closely with the creative team to test and scale ad campaigns while ensuring they meet efficiency goals and customer acquisition cost targets. They will develop structured processes for campaign management, optimize the entire customer journey, explore opportunities to expand into new performance channels, oversee marketing analytics and reporting, provide hands-on leadership to a high-performing team, and balance creativity, analytical rigor, and speed.

Skills

Meta advertising
Performance marketing
Digital campaign scaling
Ad optimization
Customer acquisition
Channel expansion
Analytics and reporting
Creative testing

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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