Wpromote

Senior Director, Performance Creative

United States

Wpromote Logo
$135,000 – $175,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Advertising, or a related field, and have at least 10 years of experience in creative and performance marketing, with a strong focus on digital advertising and campaign optimization. A proven track record of leading and managing high-performing creative teams is essential, along with a deep understanding of performance creative strategies and best practices. Experience with AI tools and their application in creative development is highly desirable.

Responsibilities

The Senior Director, Performance Creative will oversee the development, testing, scaling, and systemization of creative campaigns to drive performance for Wpromote’s clients. They will lead a cross-functional team, shape the future of performance creative, and contribute to new business proposals and RFP responses. The role involves partnering with the team to build Statements of Work (SOWs), setting strategic priorities, and ensuring alignment with client and business goals. Additionally, this position will require collaborating with the team to build out creative strategies and deliver exceptional results.

Skills

Performance Creative
Campaign Development
Testing and Scaling Creative
AI Tools in Creative Development
Team Leadership
Strategy
Performance Marketing
Innovation

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

Key Metrics

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

Land your dream remote job 3x faster with AI