Wpromote

Director, Paid Media Strategy

United States

Wpromote Logo
$115,000 – $135,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and ideally have 8+ years of experience in paid media strategy, with at least 5 years in a leadership role. Strong strategic thinking, analytical skills, and experience with various paid media channels (Google Ads, Social Media, Display, etc.) are essential. Experience with marketing analytics tools and a deep understanding of digital marketing trends are also required.

Responsibilities

As a Director of Media Strategy, you will be responsible for developing and implementing strategic paid media plans for clients, partnering with channel teams to execute these plans, and overseeing the measurement and optimization of paid media campaigns. You will also be expected to build and maintain strong client relationships, present strategic recommendations to clients and internal stakeholders, and contribute to the overall growth and success of Wpromote. Additionally, you will participate in internal strategic planning and problem-solving, and contribute to the agency’s culture and development.

Skills

Media Strategy
Paid Media
Media Mix
Audience Strategy
Creative Strategy
Measurement
Client Relationship Management
Strategic Planning
Integrated Marketing

Wpromote

Digital marketing agency for business growth

About Wpromote

Wpromote helps businesses grow through digital marketing strategies that combine paid media and SEO. Their services include social media ads, search engine marketing, and content optimization, all tailored to meet the unique needs of each client. By using data analytics and predictive modeling, Wpromote creates marketing campaigns that aim to increase sales and audience engagement. Unlike many competitors, they focus on delivering measurable results that directly impact their clients' revenue. The goal of Wpromote is to provide customized marketing solutions that drive significant growth for businesses of all sizes.

Key Metrics

El Segundo, CaliforniaHeadquarters
2001Year Founded
GROWTH_EQUITY_VCCompany Stage
Data & Analytics, ConsultingIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Company Match
Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Pet Insurance
Short Term Disability insurance

Risks

AI-driven marketing tools may outpace Wpromote's current offerings.
Data privacy regulations could strain resources and impact profitability.
Shift towards in-house marketing teams may reduce demand for Wpromote's services.

Differentiation

Wpromote offers a unique blend of paid media and SEO strategies.
Their proprietary Polaris platform provides a competitive edge in social media marketing.
Wpromote's data-driven approach tailors marketing efforts to client-specific goals.

Upsides

Wpromote's Creative Accelerator shows a 91% ROAS lift in beta tests.
Partnership with PubMatic enhances transparency and efficiency in media buying.
Recognition as a top digital agency boosts talent acquisition and retention.

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