Associate Performance Marketing Manager
MasterClassSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Performance Marketing, Mobile AppsIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, along with at least 5 years of experience in performance marketing, preferably within the mobile app or creative industries. Strong analytical skills and a deep understanding of digital marketing channels, particularly paid media, are essential, as is experience managing budgets and optimizing campaigns. Familiarity with key performance indicators (KPIs) such as CAC, LTV, and retention is required, alongside the ability to conduct A/B testing and interpret data to drive strategic decisions.
Responsibilities
The Performance Marketing Manager will develop and execute comprehensive paid media strategies across platforms like Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads to drive user acquisition and engagement, managing budgets and optimizing campaigns for maximum ROI. They will also drive user acquisition through a data-driven approach, identifying and evaluating new channels, collaborating with cross-functional teams to optimize the user onboarding funnel, and implementing ASO strategies to improve app visibility. Furthermore, the role involves managing an affiliate program, creating performance reports, and providing actionable insights to achieve acquisition goals.
Skills
Paid Media Strategy
Meta Ads
Google Ads
TikTok Ads
Apple Search Ads
Campaign Optimization
Budget Management
A/B Testing
Performance Analysis
Data-Driven Acquisition
User Growth
Engagement Metrics
VSCO
Photo and video editing platform
About VSCO
VSCO offers a platform for photo and video editing, providing users with premium presets and quality editing tools. The editing process allows users to enhance their images and videos with various filters and adjustments, making it easy to achieve a professional look. What sets VSCO apart from other editing apps is its strong focus on community and creativity, encouraging users to share their work and connect with others. The goal of VSCO is to nurture creativity, enabling users to express themselves through their visual content.
Key Metrics
Oakland, CaliforniaHeadquarters
2011Year Founded
$68.1MTotal Funding
SERIES_BCompany Stage
Consumer Software, EntertainmentIndustries
201-500Employees