Peformance Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

VSCO (pronounced vis–co) is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection. At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community. We are looking for humble overachievers and self-starters who are naturally curious, highly organized, and thrive in a fast-paced, ever-changing environment. We foster a culture of collaboration, inclusion, ambition, and progress.

This role seeks a dynamic and results-driven Performance Marketing Manager to lead VSCO's paid media, acquisition, and app store optimization efforts. The ideal candidate will drive user growth and engagement by strategically leveraging various performance marketing channels. You will be responsible for optimizing campaigns across platforms, managing budgets, and delivering actionable insights to achieve our acquisition goals.

Responsibilities

• Paid Media Strategy & Execution:
  • Develop and execute comprehensive paid media strategies across various platforms (e.g., Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, etc.) to drive user acquisition and engagement.
  • Manage and optimize campaign budgets, bids, and targeting to maximize ROI.
  • Conduct A/B testing and analyze campaign performance to identify areas for improvement.
  • Stay up-to-date with the latest trends and best practices in paid media.
• Acquisition Marketing:
  • Drive user acquisition through a data-driven approach, focusing on key metrics such as CAC, LTV, and retention.
  • Identify and evaluate new acquisition channels and opportunities.
  • Collaborate with cross-functional teams (product, design, engineering) to optimize the user onboarding and conversion funnel.
• App Store Optimization (ASO) & App Store Ads:
  • Develop and implement ASO strategies to improve app visibility and organic downloads.
  • Conduct keyword research, optimize app store listings (title, description, screenshots, videos), and monitor app store rankings.
  • Manage and optimize Apple Search Ads.
  • Analyze and report on ASO performance and provide recommendations for continuous improvement.
• Affiliate Marketing:
  • Manage and grow a VSCO affiliate program.
  • Identify and onboard new affiliate partners.
  • Track and analyze affiliate performance, and optimize campaigns to drive conversions.
• Reporting & Analytics:
  • Develop and maintain comprehensive performance reports and dashboards.
  • Analyze data to identify trends and insights.

Requirements

• Not specified

Company Information

VSCO is a platform that equips photographers with the tools, community, and exposure they need to expand creatively and professionally. VSCO maintains a rich and authentic creative environment that serves photographers at all levels – preserving a home for creative opportunity, inspiration, and connection. At VSCO, our mission is to nurture creativity so you can make it. We empower photographers to connect with other creatives and businesses with our suite of creative tools that spans from mobile to desktop and across our global community.