Sr Director, Marketing at Gilead Sciences

Foster City, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

High performing marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders
Strategic thinker with innovative mindset and ability to make decisive decisions and recommendations among key strategic choices
Entrepreneurial thinking and confidence working within a fast-paced and challenging environment
Adept at forming and maintaining a collaborative work environment within cross-functional teams
Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and HCP targeting and activation
Record of accomplishment in pharma/biotech HCP marketing with understanding of expense budget planning, tracking, and ROI measurement
Analytic thinker who can develop, interpret, and guide tactical insights, measurements, and ROI evaluations to optimize executions and tactical plans
Excellent strategic thinking skills with ability to formulate, develop, and execute development strategy
Proven leadership skills with ability to set a vision, lead change, and mentor others

Responsibilities

Oversee the development and implementation of strategic and tactical promotional plans for the HCV market
Develop the HCV Plan of Action (POA) for field sales teams; coordinate with Commercial Learning and Development (CL&D) to provide guidance for implementation
Distill market research findings into insights that support the POA, positioning, and messaging; coordinate with market insights team to set future direction for insight generation
Cultivate relationships with thought leaders, key customers, and professional organizations
Partner cross-functionally with Legal, Medical, Clinical, Regulatory, and Public Affairs, leading cross-functional projects as needed
Work with commercial operations to establish and optimize procedures, systems, metrics, and infrastructures
Collaborate with other marketing and sales leads to ensure coordinated approach for product promotions across the liver portfolio
Oversee relevant agency relationships and performance
Develop marketing solutions to complex problems using ingenuity and innovation, ensuring consistency with organization objectives
Assist with forecasting and budget decisions
Lead the marketing team to develop and execute all promotional materials (personal and non-personal) for HCPs and patients
Lead, in partnership with CL&D, the training for HCV with marketing and sales teams
Lead a cross-functional team to monitor and understand the evolving HCV landscape; provide recommendations for resource allocation (e.g., marketing mix)

Skills

Key technologies and capabilities for this role

Marketing StrategyPromotional PlanningMarket ResearchSales EnablementThought LeadershipCross-Functional CollaborationCommercial OperationsHCV MarketPositioningMessaging

Questions & Answers

Common questions about this position

What is the employment type for this Sr Director, Marketing role?

The position is full time.

What are the key responsibilities in this marketing director role?

Responsibilities include overseeing strategic and tactical promotional plans for the HCV market, developing the HCV Plan of Action for field sales teams, distilling market research into insights, cultivating relationships with thought leaders, and partnering cross-functionally with Legal, Medical, and other teams.

What competencies are required for this position?

The role requires a high performing marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders.

What is the company culture like at Gilead Sciences?

Gilead emphasizes collaboration, determination, and a relentless drive to make a difference, with people leaders playing a key role in evolving the culture to make every employee feel included, developed, and empowered.

What makes a strong candidate for this Sr Director role?

Strong candidates are high performing marketers who can set a vision, provide direction across diverse teams, develop innovative marketing solutions to complex problems, lead cross-functional teams, and drive strategic promotional plans in the HCV market.

Gilead Sciences

Develops and commercializes biopharmaceuticals

About Gilead Sciences

Gilead Sciences focuses on discovering, developing, and commercializing medicines for various medical conditions, including HIV/AIDS, liver diseases, cancer, inflammatory and respiratory diseases, and cardiovascular issues. The company conducts extensive research and development to create new therapies, which are then marketed to healthcare providers, hospitals, and pharmacies after receiving regulatory approval. Gilead differentiates itself from competitors through its strong commitment to R&D and strategic partnerships, such as with SAP Ariba, to enhance its operations and product offerings. The company's goal is to improve health equity and access to care globally, working with communities to ensure that its medicines reach those in need.

Foster City, CaliforniaHeadquarters

1987Year Founded

$15,873.6MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Paid family time off and paid parental time off

Generous 401(k) contribution matching

Comprehensive medical plans that cover both physical and mental healthcare

Global Wellbeing Reimbursement

Time Off

Global Volunteer Day

Giving Together Program

Employee Support Programs

Flexible Work Options

Risks

Increased competition in HIV treatment from ViiV Healthcare's expanding drug portfolio.

Regulatory scrutiny over drug pricing could impact Gilead's U.S. market operations.

Patent expirations, like Truvada's, lead to increased generic competition and revenue loss.

Differentiation

Gilead's lenacapavir is recognized as the 2024 Breakthrough of the Year for HIV care.

Partnerships with LEO Pharma and Tubulis enhance Gilead's focus on inflammatory and cancer therapies.

Gilead's commitment to health equity initiatives like COMPASS and HepConnect sets it apart.

Upsides

Gilead's strategic partnerships expand its reach in inflammatory and oncology drug markets.

Investment in digital health technologies enhances Gilead's R&D and patient engagement.

Focus on sustainability improves Gilead's operational efficiency and corporate reputation.

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