Sr. Data Analyst at Tombras

Atlanta, Georgia, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AdvertisingIndustries

Requirements

3+ years of working with analysis of digital media channels in a business environment; prior experience working in an ad agency is a plus
Strong working knowledge of Tableau
Strong working knowledge of Marketing and Digital Marketing
Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
In-depth experience with AdWords, Facebook Business Manager, DCM is a plus
SQL knowledge or experience with database administration a plus
Bachelor's in Marketing or Analytics and/or equivalent work experience
Master's in Marketing or Business Analytics a plus
An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
Ability to collaborate with cross-functional teams and make recommendations
Experience in presenting analyses to both small and large groups

Responsibilities

Developing (with team) and executing cross-channel media measurement and testing plans
Developing (with team) and executing sales funnel analysis, lifetime value analysis, customer segmentation and forecasting
Developing (with team) and executing tagging strategy
Ensuring appropriate analytics integration into agency production processes
Interpreting media marketing data and analyzing its effects on KPIs and ROI
Delivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
Presenting results in a simple, story-telling fashion
Collaborating with numerous partners and agency departments to keep analyses integrated and focused
Managing the planning, execution, evaluation and effective communication of data-driven, digital results and insights
Development and implementation of holistic, cross-channel measurement (and testing) plans

Skills

Key technologies and capabilities for this role

TableauGoogle AnalyticsAdobe AnalyticsAdWordsFacebook Business ManagerDCMSQL

Questions & Answers

Common questions about this position

What is the work location for this Sr. Data Analyst position?

The role is based in Knoxville or Atlanta, with relocation potentially provided.

What salary or compensation does this position offer?

This information is not specified in the job description.

What key skills are required for the Sr. Data Analyst role?

Candidates need 3+ years analyzing digital media channels, strong knowledge of Tableau, marketing/digital marketing, and web analytics platforms like Google Analytics or Adobe Analytics. Plus skills include SQL, AdWords, Facebook Business Manager, and DCM.

What is the team and culture like at Tombras Analytics?

Tombras Analytics is a passionate team of 20+ professionals focused on diagnostic, descriptive, predictive, and prescriptive analytics for clients, pushing boundaries to drive business results. The company emphasizes connecting data and creativity in a 400+ person independent advertising agency.

What makes a strong candidate for this Sr. Data Analyst position?

Strong candidates have an analytical mind, entrepreneurial spirit, innovative strategic thinking, collaboration skills with cross-functional teams, and experience presenting analyses to groups. A Bachelor's in Marketing or Analytics (Master's a plus) and equivalent experience are key.

Tombras

Full-service digital advertising and analytics agency

About Tombras

Tombras is a full-service agency specializing in digital advertising, leveraging data analytics and creative strategies to drive business results for clients across various industries. The company is known for its expertise in connecting data and creativity to achieve impactful outcomes, utilizing technologies such as data analytics and creative strategies for digital advertising.

New York City, New YorkHeadquarters

1946Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer SoftwareIndustries

11-50Employees